Totes McGoats

Totes McGoats
First appearance October 14, 2015
Information
Species Goat
Gender Male

Totes McGoats is the environmental mascot of Niagara Falls, New York. Portrayed as a goat, it rose to national prominence in 2015 as the mascot of the city's recycling program.[1][2][3][4]

Lackluster recycling statistics in the city prompted the city to find a way to improve on its four percent recycling rate, at the time the worst in Western New York, according to the Investigative Post.[5] In response, the mascot was invented by Brook D'Angelo, coordinator of the city's Solid Waste Education and Enforcement Team, as a way to promote recycling.[6]

While the mascot has since evolved into an internet meme, it has been compared with other civic promotional campaigns, including Smokey Bear and Woodsy Owl.[7]

See also

References

  1. ↑ "'Totes McGoats' is a Recycling Superstar - NBC News". NBC News. Retrieved 2015-10-17.
  2. ↑ Basu, Tanya. "This Terrifying Recycling Mascot is Named Totes McGoats". TIME.com. Retrieved 2015-10-17.
  3. ↑ "This Mascot's Name Is Totes McGoats, And He's Here To Terrify Children Into Recycling". MTV News. Retrieved 2015-10-17.
  4. ↑ "3 creepy landmarks around Niagara Falls". WFTS. Retrieved 2015-10-17.
  5. ↑ Telvock, Dan (May 27, 2014). "Subpar recycling effort in suburbs". Investigative Post. Retrieved 2015-10-17.
  6. ↑ Becker, Maki (October 17, 2015). "How Totes McGoats came to Internet stardom - The Buffalo News". The Buffalo News. Retrieved 2015-10-17.
  7. ↑ Guff, Samantha (October 14, 2015). "'Totes McGoats' is the New Face of Niagara Falls Recycling". The Huffington Post. Retrieved 2015-10-17.


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