Touch Mobile

TM
A subsidiary of Globe Telecom
Industry Communications Services
Headquarters Bonifacio Global City, Taguig, Philippines
Products Call and Text Messaging Services
Mobile Internet
Parent Globe Telecom
Slogan Republika ng TM: Astig Tayo Dito!
Website www.republikatm.ph
www.globe.com.ph

TM, also known as Touch Mobile and "Republika ng TM", is a cellular service brand of Globe Telecom, the second largest telecommunications company in the Philippines. TM was launched on September 12, 2001 to provide prepaid mobile services to the middle income market. Over the years, TM has evolved its services to cover lower-income groups as well. Today, TM is Globe Telecom’s value brand offering. The service has gained popularity because of its very affordable text and call promo offers and is also known to lead in “All Network” text and call promo offers that enable TM subscribers to communicate to other local SIM users (Globe, ABS-CBNmobile, Cherry Prepaid, Smart, Talk N’ Text, and Sun) at very affordable rates.

TM was started as the only mobile brand in the Philippines that introduced voice messaging system in 2001. Due to the majority of SMS users, the voice messaging system was discontinued and SMS-based services were focused. In 2005, the brand was relaunched as TM-"Ang Bagong Touch Mobile" reaching even subscribers of low income and rural communities. Its new slogan, Republika ng TM, was introduced in 2009.

Slogans

Year Slogan
2001-2002Easy technology. Easily in touch.
2002-2003Touching you more often in more ways.
2003Togetherness within your reach.
2003-2004Because family matters most.
2005-2007Pinalakas na Touch Mobile
2005-2009Power To The People!
2009–presentRepublika ng TM: Astig Tayo Dito!

External links


This article is issued from Wikipedia - version of the Wednesday, March 30, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.