The Toy:Lobster Company

The Toy:Lobster Company is a privately owned toy company based in the United Kingdom known for its C64 Direct-to-TV product line.

Other recent products include WoodWorx, Danger Dan, Medalz, Gupi The Guinea Pig, Scrap Attack, Stitch Ease, Glow Zone, Funky Fun, and Face Art.

The company was founded in 2003 by three Ex-Jakks Pacific employees; Simon Jones, Paul Hayloft and Michael Brighty. The firm ceased trading in 2006 following the departure of two founding partners (Simon Jones in July 2006 and Michael Brighty in November 2006).

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