Trader Vic's

Trader Vic's, London
Old menu cover, original Trader Vic's, Oakland

Trader Vic's is a restaurant chain headquartered in Emeryville, California, United States. Victor Jules Bergeron, Jr. (December 10, 1902, San Francisco – October 11, 1984, Hillsborough, California) founded a chain of Polynesian-themed restaurants that bore his nickname, "Trader Vic". He was one of two people who claimed to have invented the Mai Tai.[1] The other was his amicable competitor for many years, Don the Beachcomber.

Beginnings

Bergeron attended Heald College in San Francisco.[2] On November 17, 1934, using $500 in borrowed money, Bergeron opened a small bar/restaurant across from his parent's grocery store at San Pablo Avenue and 65th Street[3] in the Golden Gate District of Oakland.[4] He named it Hinky Dink's. As its popularity spread, the menu and decor developed an increasingly tropical flair, and Hinky Dink's soon became Trader Vic's. In 1940 the first franchised Trader Vic's opened in Seattle, Washington.[5] In 1950, Bergeron opened a Trader Vic's location in Hawaii[5] and in 1951 at 20 Cosmo Place in San Francisco.[4]

Expansion

During the Tiki culture fad of the 1950s and 1960s, as many as 25 Trader Vic's restaurants were in operation worldwide. They all featured the popular mix of Polynesian artifacts, unique cocktails, and exotic cuisine. In the 1980s and 1990s, the chain began to shrink as a new generation of people had little or no connection to the chain's tiki theme. The chain of restaurants grew and is credited as one of the first successful themed chains, a marketing model that many other restaurants followed. Poor locations or less trendy addresses took a toll on the chain's popularity. In 1972 the original location in Oakland was closed and replaced by a bayfront restaurant in nearby Emeryville,[5] now considered the chain's flagship restaurant. While many of the original locations have closed, Trader Vic's once again has grown to 19 locations around the globe.[6] As of 2012 there are four Trader Vic's restaurants in the United States, three in Europe, eight in the Middle East, and three in East Asia. The Trader Vic's Corporation also franchises restaurants and bars under the names the Mai Tai Lounge, Trader Vic's Island Bar & Grill (which opened in 2010 in Sarasota, FL and shuttered in 2013 - where the company experimented with a Hooters-like concept but not a true Hooters knockoff), and Señor Pico,[7][8] which take the total restaurant count up to 27.

Headquarters

The company is headquartered in Emeryville, California.[9]

At times the company had its headquarters in several locations in the San Francisco Bay Area, including Corte Madera and San Rafael.[10][11]

Restaurant locations

In addition to the current locations below, Trader Vic's has several future locations planned. A restaurant is planned for the Swiss-Belhotel Erbil in Iraqi Kurdistan. The hotel and restaurant are expected to open in 2015. A Trader Vic's was also planned for the Corbin Park development in Overland Park, Kansas, although opening was delayed when the Corbin Park developer filed for bankruptcy in 2010. Construction activity began resuming in 2012; however, a new completion date for Trader Vic's has not been announced.

Current locations

Country State/Province City Year opened Notes
England Greater London London 1963 Located in the London Hilton on Park Lane
Germany Bavaria Munich 1971 Located in the Hotel Bayerischer Hof
United States California Emeryville 1972 Flagship location; closed from April through September 2010 for renovations[12]
Japan Tokyo Prefecture Tokyo 1974 Located in the Hotel New Otani Tokyo
United States Georgia Atlanta 1976 Located on the lower level of the Hilton Atlanta
Thailand Bangkok 1992 Located in the Anantara Bangkok Riverside, renovated and reopened in 2011
United Arab Emirates Emirate of Abu Dhabi Abu Dhabi 1994 Located in the Beach Rotana Hotel & Towers
United Arab Emirates Dubai Dubai 1994 Located in the Crowne Plaza Hotel Dubai
United Arab Emirates Abu Dhabi Al Ain 1999 Located in the Al Ain Rotana Hotel
Bahrain Capital Governorate Manama 2000 Located in the Seef district at the Ritz-Carlton
Oman Muscat Governorate Muscat 2000 Located in the InterContinental Hotel in Shati Al-Qurm
United Arab Emirates Dubai Dubai 2004 Located in Souk Madinat Jumeirah
Jordan Amman Amman 2007 Located in the Regency Palace Hotel
Saudi Arabia Riyadh Riyadh 2009 Located in Panorama Mall
Qatar Ad Dawhah Doha 2012 Located in West Bay neighborhood at the Hilton Doha
United Arab Emirates Dubai Dubai 2012 Located in Dubai Festival City
India Maharashtra Mumbai 2013 Located in High Street Phoenix
United Arab Emirates Dubai Dubai 2014 Trader Vic's Mai-Tai Lounge; Located in Al Fattan Marine Towers[13]

Former locations

Country State/Province City Year opened Year closed Notes
United States Oregon Portland 2011 Located in the Pearl District from 1996 to March 2016,[14] formerly located in the Benson Hotel from 1959 to 1996 Rent for the location was said to be $20,000 a month and the restaurant never made a profit.
United States California Oakland 1934 1972 The original Trader Vic's restaurant, originally known as "Hinky Dink's"; closed and relocated to Emeryville, California, in November 1972
United States California San Francisco 1951 1994[15] 20 Cosmo Place[4][16]
United States Colorado Denver 1954 1978 Originally opened under the name "The Outrigger", located in Hotel Cosmopolitan at 18th and Broadway. Name changed to Trader Vic's in 1962. Closed in 1978 when Trader Vic's opened a different location at the Denver Hilton.
United States California Beverly Hills 1955 2007 Located in The Beverly Hilton; closed in April 2007 as a result of reconstruction plans to convert the hotel to a Waldorf Astoria. A Trader Vic's Lounge poolside bar was opened offering some of the signature drinks and limited food options.[17]
United States Illinois Chicago 1957 2005 Located in The Palmer House Hilton; closed on New Year's Eve in December 2005 as a result of the hotel's acquisition by Thor Equities[18]
United States New York New York 1958 1965 Located in the Savoy-Plaza Hotel; opened in April 1958; closed in 1965 when the hotel was demolished to make room for construction of the General Motors Building
Cuba Havana Havana 1958 1959 Opened in the Habana Hilton just before Castro took power in Cuba in 1959. After the hotel was nationalized and renamed the Habana Libre, the restaurant was renamed Polinesio, and still operates today with the original tiki theme and much of the original Trader Vic's decor.[19][20]
United States District of Columbia Washington 1961 1995 Located in the Statler Hotel Washington
Canada British Columbia Vancouver 1961 1996 Located in the Westin Bayshore Resort & Marina at Coal Harbour[21]
United States Arizona Scottsdale 1962 1990
United States Michigan Detroit 1963 1975 Located in the Detroit Statler Hotel. Opened in 1963 while the hotel was operated under the Hilton name. Closed in 1975 along with the rest of the hotel after Detroit Edison ended utility service.[22][23][24]
United States New York New York 1965 1989 Located in the basement of the Plaza Hotel; opened in 1965 following the closure of the previous location at the Savoy-Plaza Hotel; contained an outrigger canoe used in the film Mutiny on the Bounty; closed in 1989 as a result of Donald Trump's purchase of the Plaza Hotel. Trump considered Trader Vic's to be tacky and inconsistent with his vision for the hotel.[25][26]
United States Missouri St. Louis 1968 1985 Located in the Bel Air East Motor Hotel at 4th and Washington
United States Missouri Kansas City 1973 1996 Located in Crown Center in the Westin Hotel; closed in 1996 when its lease was not renewed by the hotel[27]
Canada Ontario Toronto 1975[28] ???? Located in the basement of the Hotel Toronto (now the Hilton Toronto).[28][29] Now occupied by a Ruth's Chris Steak House.
United States Colorado Denver 1978 1985 Opened in the Denver Hilton in 1978 after the previous Denver location closed at the Hotel Cosmopolitan
Japan Osaka 1986 2006 Opened in September 1986 at the Hotel New Otani Osaka. Closed in June 2006.
United States California Palo Alto 2001 2012 When it opened in 2001, it was the first new Trader Vic's location in the United States in 28 years. Closed in August 2012[30][31]
Germany Berlin Berlin 2003 2009 Located at the Hilton Berlin; opened in April 2003; closed March 2009
United States California San Francisco 2004 2007 Located in the Civic Center; closed December 2007[32]
United States Washington Seattle 1948 1991 Located in the Westin Hotel; closed June 1991
United States Washington Bellevue 2006 2008 Located in Lincoln Square, adjacent to the Bellevue Westin; opened in March 2006; closed in August 2008[33]
United States Arizona Scottsdale 2006 2011 Located in Hotel Valley Ho; opened in summer 2006; closed in July 2011 to make way for a more casual restaurant that would be open for more than just dinner[34]
China Shanghai 2006 2008 Opened in December 2006; closed February 2008[35]
United States Texas Dallas 1967 1989 Located in the Hilton Inn off North Central Expressway and Mockingbird Lane; opened in March 1967; closed in 1989
United States Texas Dallas 2007 2010 Located in the Hotel Palomar (former Hilton Inn); opened in March 2007; closed in January 2010 for temporary renovations due to a burst pipe; closure was announced to be permanent in April 2010[36]
United States Texas Houston 1965 1980 Located in the Shamrock Hilton; renamed as The Terrace in 1980
United States Florida Destin 2007 2010 Located in the Palms of Destin resort; opened in April 2007; closed in 2010
United States Nevada Las Vegas 2007 2009 Located in the Miracle Mile Shops at the Planet Hollywood Resort & Casino; opened in October 2007; closed in 2009[37]
China Beijing 2007 2008 Opened in December 2007; closed in February 2008[38]
United States Illinois Chicago 2008 2011 Opened in December 2008 on the ground floor of the Newberry Plaza building, using much of the original decor from the former Palmer House Hilton location; closed in July 2011[39]
United States California Los Angeles 2009 2014 Located in the L.A. Live entertainment district, adjacent to the Staples Center; opened in 2009; closed March 2014[40]

Books of recipes and stories

Trader Vic's in London at the Hilton Hotel

Books published by third parties

See also

References

  1. ↑ San Francisco Chronicle, November 11, 2004
  2. ↑ Heald College: Career Education and Hands-On Learning
  3. ↑ San Pablo Avenue and 65th Street, Oakland, California - google.com/maps
  4. 1 2 3 "1984: Trader Vic dies", San Francisco Chronicle (October 9, 2009)
  5. 1 2 3 Trader Vic's legacy
  6. ↑ Trader Vic's. Locations. Retrieved on September 10, 2012.
  7. ↑ Senor Pico was Trader Vic's Mexican cousin - Eating LA
  8. ↑ Señor Pico -- Tiki Central
  9. ↑ "Corporate Contacts" at the Wayback Machine (archived November 10, 2006). Trader Vic's. Retrieved on February 25, 2010.
  10. ↑ "Corporate Contacts" at the Wayback Machine (archived August 21, 2006). Trader Vic's. August 21, 2006. Retrieved on February 25, 2010.
  11. ↑ "Contacts" at the Wayback Machine (archived March 19, 2008). Trader Vic's. March 19, 2008. Retrieved on February 25, 2010.
  12. ↑ Lucchesi, Paolo (September 16, 2010). "Trader Vic's Emeryville ready to reopen after a dark summer". Inside Scoop SF. Retrieved March 1, 2015.
  13. ↑ http://rmalhospitality.ae/portfolio/trader-vics-mai-tai-lounge/
  14. ↑ The Oregonian: Why Trader Vic's closed its Portland location
  15. ↑ Polynesian Kitsch - The newly redone Trader Vic's may be too retro for its own good - SFGate
  16. ↑ Trader Vic's San Francisco - Cosmo Place, San Francisco, CA (restaurant) -- Tiki Central
  17. ↑ Khalil, Ashraf (May 8, 2007). "Tikiphiles carrying a torch for Trader Vic's". Los Angeles Times. Retrieved March 1, 2015.
  18. ↑ "Trader Vic's moves out of historic spot". Chicago Tribune. January 10, 2006. Retrieved March 1, 2015.
  19. ↑ Moruzzi, Peter (2009). Havana Before Castro: When Cuba Was a Tropical Playground. pp. 216–217. Retrieved 24 July 2015.
  20. ↑ "Trader Vic's/Polinesio, Havana, Cuba (restaurant)". Retrieved 24 July 2015.
  21. ↑ Burnett, Katherine (September 19, 2012). "Restaurants that Changed Vancouver: Trader Vic's". Spacing Vancouver. Retrieved March 1, 2015.
  22. ↑ https://books.google.com/books?id=lTlBhWrlCGkC&lpg=PA63&ots=P3-vSeXWAw&dq=trader%20vics%20detroit&pg=PA63#v=onepage&q=trader%20vics%20detroit&f=false
  23. ↑ http://www.forgottendetroit.com/statler/history-end.html
  24. ↑ http://www.historicdetroit.org/building/statler-hotel/
  25. ↑ "Trump to Close a 'Tacky' Trader Vic's". The New York Times. January 25, 1989. Retrieved March 1, 2015.
  26. ↑ Morabito, Greg (October 30, 2013). "Remembering Trader Vic's, New York's Favorite Tiki Bar". New York Eater. Retrieved March 1, 2015.
  27. ↑ Ferruzza, Charles (June 2, 2005). "High Steaks". The Pitch. Retrieved March 1, 2015.
  28. 1 2 http://torontoist.com/2007/06/vintage_toronto_20/
  29. ↑ Trader Vic's Tiki Party!
  30. ↑ Savage, Daryl (July 23, 2012). "Shop Talk: Trader Vic's departs for The Sea". Palo Alto Weekly. Retrieved March 1, 2015.
  31. ↑ Trader Vic's blends campy atmosphere with old-fashioned service, classic food By Michael Bauer - Sunday, March 10, 2002
  32. ↑ Wang, Andy J. (March 26, 2009). "Trader Vic's Returns From Grave to Sue Over Construction". Curbed. Retrieved March 1, 2015.
  33. ↑ Leson, Nancy (August 26, 2008). "Trader Vic's Bellevue location didn't last long". The Seattle Times. Retrieved March 1, 2015.
  34. ↑ Soenarie, Angelique (July 12, 2011). "Trader Vic's at Hotel Valley Ho in Scottsdale is closing". The Arizona Republic. Retrieved March 1, 2015.
  35. ↑ "Trader Vic's to close?". Shanghaiist. December 21, 2007. Retrieved March 1, 2015.
  36. ↑ Nichols, Nancy (April 14, 2010). "Official Notice: Trader Vic's in Dallas Has Left the Building". D Magazine. Retrieved March 1, 2015.
  37. ↑ Green, Steve (January 7, 2010). "Owner of closed Trader Vic's files for bankruptcy". Las Vegas Sun. Retrieved March 1, 2015.
  38. ↑ Wang, Jessica (February 19, 2008). "Trader Vic's Closed". The Beijinger. Retrieved March 1, 2015.
  39. ↑ Christopher, Rob (July 1, 2011). "The Sad Story of Trader Vic's in Chicago". Chicagoist. Retrieved March 1, 2015.
  40. ↑ Kang, Matthew (April 1, 2014). "Five Years In, Trader Vic's at LA Live Serves Tiki No More". Los Angeles Eater. Retrieved March 1, 2015.

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