Transfer (propaganda)

Transfer is a technique used in propaganda and advertising. Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities. Often highly visual, this technique often utilizes symbols superimposed over other visual images. An example of common use of this technique in the United States is for the President to be filmed or photographed in front of the country's flag.^[1] Another technique used is celebrity endorsement.^[2]

References

↑ "[Symbols] are constantly used. The cross represents the Christian Church. The flag represents the nation. Cartoons like Uncle Sam represent a consensus of public opinion. Those symbols stir emotions." — Institute for Propaganda Analysis. Transfer originally identified in 1938 by the IPA as one of the seven classifications of propaganda. In other words, transfer fantasy causes people to want to be as gorgeous as the model in the ad or as good as a basketball play in the commercial. So, it makes you want to buy the product to be just like the person in the ad. Propagandacritic.com. 2011-02-28
↑ John Eaton (Winter 1999). "Building Brand Image Through Event Sponsorship: The Role of Image Transfer.". AllBusiness.com. Archived from the original on 2007-05-27. Retrieved 2010-03-22.

Media manipulation

Context	Bias Crowd psychology Deception Dumbing down False balance Half-truths Machiavellianism Media Obfuscation Persuasion Psychological manipulation

Activism	Alternative media Boycott Civil disobedience Culture jamming Demonstrations Guerrilla communication Hacktivism Internet Media Occupations Petitions Protests Youth

Advertising	Billboards False Infomercials Mobiles Modeling Radio Regulation Sex Slogans Testimonials TV

Censorship Regulation	Books Broadcast law Burying of scholars Cover-ups Corporate Euphemism Films Historical revisionism Internet Political Religious Self

Hoaxing	April Fools' Fakelore Fictitious entries Forgery List Literary Racial Urban legend Virus

Marketing	Branding Loyalty Product Product placement Publicity Research Word of mouth

News media	Agenda-setting Broadcasting Circus Cycle False balance Infotainment Managing Narcotizing dysfunction Pseudo-event Scrum Sensationalism Tabloid journalism

Political campaigning	Advertising Astroturfing Attack ad Canvassing Character assassination Charm offensive Dog-whistle politics Election promises Lawn signs Manifestos Name recognition Negative Push polling Smear campaign Wedge issue

Propaganda	Bandwagon Crowd manipulation Disinformation Fear mongering Framing Indoctrination Loaded language National mythology Techniques

Psychological warfare	Airborne leaflets False flag Fifth column Information (IT) Lawfare Political Public diplomacy Sedition Subversion

Public relations	Cult of personality Doublespeak Non-apology apology Reputation management Slogans Sound bites Spin Transfer Understatement Weasel words

Sales	Cold calling Door-to-door Phone Pricing Product demonstrations Promotional merchandise Promotion

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Transfer (propaganda)

See also

References