Trudeaumania

Trudeaumania was the nickname given in early 1968 to the excitement generated by Pierre Trudeau's entry into the leadership race of the Liberal Party of Canada. Trudeaumania continued during the subsequent federal election campaign and during Trudeau's early years as Prime Minister of Canada. Decades later, Trudeau's son, Justin Trudeau, drew a similar international reaction when he became Prime Minister himself in 2015.

Pierre Elliot Trudeau

Many young people in Canada at this time, especially young women, were influenced by the 1960s counterculture and identified with Trudeau, an energetic nonconformist who was relatively young. They were dazzled by his "charm and good looks", and a large fan base was established throughout the country. He would often be stopped in the streets for his autograph or for a quick photograph. Trudeau had once sympathized with Marxists and had spent time in the democratic socialist Cooperative Commonwealth Federation, and many of his fans were attracted to his culturally liberal stances (he legalized homosexuality and created more flexible divorce laws as Justice Minister under Lester B. Pearson). Trudeau was also admired for his laid-back attitude and his celebrity relationships; in that word's prevailing use at the time, describing a modern, hip and happening person, he was described as a swinger. A high point happened during Trudeau's election campaign in 1968 during the annual Saint-Jean-Baptiste Day parade in Montreal, when rioting Quebec separatists threw rocks and bottles at the grandstand where Trudeau was seated. Rejecting the pleas of his aides that he take cover, Trudeau stayed in his seat, facing the rioters, without any sign of fear. The image of the politician showing such courage impressed the Canadian people, and he handily won the election the next day.^[1][2]

Trudeaumania began to abate after Prime Minister Trudeau married Margaret Sinclair in 1971, but he is still remembered as one of Canada's most polarizing politicians and prime ministers; fondly recalled by many Central and Eastern Canadians, but unpopular in the western provinces and among conservative thinkers and Quebec nationalists. He was named the Canadian Newsmaker of the 20th Century by the Canadian Press at the dawn of the year 2000. When he died later that year, there was an outpouring of public grief, and he was again named Newsmaker of the Year for 2000 itself. In 2004, he was voted the third-Greatest Canadian by CBC viewers, after Terry Fox and Tommy Douglas.

A Canadian board game of the early 1980s, "True Dough Mania", was titled with a pun on the phenomenon. The game was a satire on Canadian politics.

Justin Trudeau

In 2015, Pierre Trudeau's son, Justin Trudeau, was elected Prime Minister in the 2015 Canadian federal election. When Justin's face was in the international press, he drew comments of a similar nature online as a senior Canadian politician who was unexpectedly young looking and handsome in the general public's opinion. Trudeau has voiced his support for the Canadian cultural industries stating, "Our artists, producers, composers, and technicians are world leaders in their fields and undeniable Canadian assets. With more platforms available to share our Canadian content, now is the time for targeted investment that will grow local economies, create jobs for the middle class, and help Canadian artists share our stories." The Canadian Liberal government has pledged to return funding for CBC/Radio Canada in order to reverse the deficit inflicted by Harper. Additionally Trudeau promises go even further to ensure that Canadian national broadcasting is able to fulfill its mandate of promoting Canadian culture, identity, bilingualism, and minority voices across the country Liberal party. Justin Trudeau’s proposal to cultivate the Canadian music industry speaks to Pierre Trudeau’s idealized intentions with the CRTC. Hopefully with more government support and new media technology more artists will work domestically and others will finally come home. Therefore, at this current time one could see the rationale for excitement behind a potential Trudeaumania 2.0.^[3][4]

References

1. CBC Archives. PM Trudeau won't let 'em rain on his parade. cbc.ca Television clip. Recording date: June 24, 1968. Retrieved on November 14, 2007.
2. Joe Chidley, Mary Janigan, Jane O'Hara, Robert Lewis, Geoffrey Stevens, Peter C. Newman, Anthony Wilson-Smith (April 6, 1998). "Trudeau, 30 Years Later". The Canadian Encyclopedia / Maclean's Magazine. Historica. Retrieved January 10, 2015. Last edited August 1, 2014.
3. . SBS. AAP. October 21, 2015 http://www.sbs.com.au/news/article/2015/10/21/were-moving-canada-social-media-swoons-over-new-canadian-pm. Retrieved October 22, 2015. Missing or empty |title= (help)
4. Avery, Dan (October 20, 2015). "Meet Justin Trudeau, The Dynamic, Liberal—And Gorgeous—New Prime Minister Of Canada". Newnownext. Retrieved October 22, 2015.

External links

• CBC Archives