Trust (electronics company)

Trust

Type	B.V.
Industry	Computers and Peripherals
Founded	1981
Founder	Michel Perridon
Headquarters	Dordrecht, Netherlands
Products	Computer Peripherals and Accessories
Owner	Michel Perridon
Number of employees	250
Slogan	Life is More! Trust us ^[1]
Website	www.trust.com

Trust International B.V. is a privately held company headquartered in Dordrecht, the Netherlands. It is a manufacturer of value-for-money computer accessories that are marketed mostly at low and middle segment price levels. Trust International B.V. is an international company that is active in Europe, the Middle East, Africa and Latin America. It currently has 19 branches in Europe and Asia and employs around 250 people in total.

History

This company was founded in 1981 in the Netherlands under the name Aashima Technology B.V. and its core business was importing computer accessories, game consoles and video games. From 1985, the company started producing its own products branded as Trust. The business grew and so did the company. In 1988, the first foreign branch offices were opened in Germany, England, Italy and France. In the early nineties, Aashima Technology B.V. changed its name into Trust International B.V. in order to reinforce the Trust brand name internationally. Nowadays, Trust products can be found in more than 44 countries.

The organization

Trust International B.V. is structured in a way to have a balance between central and local activities. Its central headquarters in The Netherlands is a shared service center for IT services, Research & Development (products & concepts) and Corporate Marketing.

Sports sponsorship

Dutch F1 driver Jos Verstappen used his strong Dutch links to gain sponsorship for the Minardi F1 Team in 2003 when Trust became one of the team sponsors. That sponsorship was moved to Jordan Grand Prix in 2004 when Verstappen was on the verge of a race seat with the team. Trust had a sponsorship agreement with Spyker F1 as the team started to bring in Dutch sponsorship. Trust was the head sponsor of the Arden International team, which competes in the GP2 and GP2 Asia series, and previously in Formula 3000. Because of the sponsorship, the team has been dubbed Trust Team Arden. Trust also sponsored Minardi Team USA in the 2007 Champ Car World Series for much of the season but ended their sponsorship at the end of the season after the team stopped competing at the end of the year due to the unification of Champ Car and Indycar. Trust sponsored Red Bull Racing. Both Sebastian Vettel and Mark Webber had the Trust name visible on the chin bar of their helmets.