Tune (company)

Tune
Private
Predecessor HasOffers
Founded 2009
Founders

Lucas and Lee Brown

CEO Peter Hamilton
Headquarters Seattle, Washington
Services Saas
Website Tune website

Tune (stylized as TUNE) is a mobile platform company based in Seattle, Washington.[1][2] It was previously named HasOffers, changing its name in 2014. The company produces two lines of SaaS: Tune Marketing Console and HasOffers.

Company History

The company was initially founded as HasOffers in 2009 by twin brothers Lucas and Lee Brown.[3] The twins bootstrapped the company, using their own finances to found the firm.[4] The company’s CEO is Peter Hamilton,[5] who was promoted to the position in 2012.[6] By 2011 the company was measuring $300 million in partner payouts.[3] In 2013 it received $9.4 million in funding from Accel. Then, in 2014 it changed its name to Tune, the name coming from the idea of helping customers better “tune” their marketing campaigns.[7] By the end of 2014 the company had $40 million in revenues. That year they also acquired two more private companies, without releasing their names.[8] In 2015 the company received $27 million in series B funding, from Icon Ventures.[5] The company is headquartered in Seattle, and has offices in San Francisco, New York City, London, Dallas, Tel Aviv, Seoul, and Berlin.[5][9][10] In February 2014, HasOffers and Mobile App Tracking were removed[11] as a Facebook Mobile Measurement Partner for violating Facebook's device-level[12] sharing policy. In 2015, Tune acquired Artisan Mobile, a Philadelphia-based start-up that app developers use to track their projects.[13]

Programs

Until 2014 the company had two lines: MobileAppTracking “which measures mobile app installs and in-app events” and HasOffers “which helps ad networks track their publisher relationships and reconcile post-conversion and post-install payment”.[5] MobileAppTracking was launched in 2011 in order to augment HasOffers, and measure who was downloading the apps of app suppliers like Yahoo! and Zynga.[14] As of 2014, Tune also produces MobileDevHQ “which aims to help developers manage their unpaid acquisition channels.” In addition to this, Tune has a partner portal and agency center, where ad networks co-manage campaigns with their publishers.[15][5] MobileDevHQ was an independent company before being acquired by Tune in 2014, as Tune’s first equity acquisition.[16]

Awards

In 2014 Tune was ranked number 88 on the Inc. 500, increasing its revenues from about half a million in 2010 to $18.9 million in 2013. In 2013 it was ranked number 64.[17][18][19][20]

References

  1. ↑ "Analytics startup HasOffers renames itself Tune - VentureBeat - Mobile - by Richard Byrne Reilly". VentureBeat.
  2. ↑ "HasOffers scores $9.4M first round led by Accel Partners - VentureBeat - Deals - by Dylan Tweney". VentureBeat.
  3. 1 2 John Cook. "HasOffers: Twin brothers bring a new face to affiliate marketing". GeekWire.
  4. ↑ Anthony Ha. "Aiming To Dominate Mobile Ad Attribution, HasOffers Raises $9.4M Round Led By Accel". TechCrunch. AOL.
  5. 1 2 3 4 5 "TUNE Plans To Expand Its Product Team With $27 Million In Series B". AdExchanger.
  6. ↑ John Cook. "Tech Moves: HasOffers taps CEO; Tableau bolsters board; EveryMove's key hires; etc. - GeekWire". GeekWire.
  7. ↑ Anthony Ha. "Mobile Ad Company HasOffers Changes Its Name To Tune". TechCrunch. AOL.
  8. ↑ John Cook. "Mobile marketing startup Tune tops $40M in 2014 revenue, makes two mystery acquisitions". GeekWire.
  9. ↑ "Mobile-analytics firm HasOffers is killing it in Seoul - VentureBeat - Mobile - by Richard Byrne Reilly". VentureBeat.
  10. ↑ Blair Hanley Frank. "Tune takes first steps onto European mainland with new Berlin office". GeekWire.
  11. ↑ "Facebook Attribution for MAT". Retrieved 2015-07-05.
  12. ↑ "Updated: Facebook drops mobile ad partners HasOffers and Kontagent for holding on to user data too long". VentureBeat. Retrieved 2015-07-05.
  13. ↑ Jacob Demmitt. "Tune acquires Philadelphia startup to add app engagement tracking". GeekWire.
  14. ↑ "High-Tech Start-Up Focus: HasOffers Has Identical Twin Entrepreneurs". The Huffington Post.
  15. ↑ "The top 10 mobile advertising companies - VentureBeat - Mobile - by Matt Marshall". VentureBeat.
  16. ↑ Sarah Perez. "TUNE (Formerly HasOffers) Acquires MobileDevHQ To Expand Into Unpaid User Acquisition". TechCrunch. AOL.
  17. ↑ "TUNE - Seattle, WA". Inc.com.
  18. ↑ John Cook. "Here are the top Pacific NW companies on Inc. 500 list: Level 11, HasOffers, Spoken, Puppet Labs and others". GeekWire.
  19. ↑ Taylor Soper. "Revealed: The winners of the 2014 GeekWire Awards". GeekWire.
  20. ↑ "Mobile Company Tune Taps Truste Vet For Chief Privacy Officer". mediapost.com.

External links

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