Ubereats

UberEATS
Private
Industry Online food ordering
Founded August 2014
Founders Travis Kalanick, Garrett Camp
Headquarters San Francisco, California, United States
Area served
 Worldwide
Key people
 Travis Kalanick (CEO)
Slogan Local favorites, delivered in an instant
Website www.ubereats.com

UberEATS is an on-demand meal delivery service powered by the Uber app. It is one of the first expansion products by Uber Technologies Inc., the technology platform that connects drivers and riders, and utilizes its existing network to deliver meals in minutes.[1] The online food delivery service partners with top local restaurants in each city and allows users to order directly from same Uber app they use to get a ride. Delivery time is 10 minutes or less.

Overview

Uber Technologies Inc had its first foray into food delivery in August 2014 with the launch UberFRESH in Santa Monica. The tech company took its existing car service app and built in an on-demand food service. Launching with a curated menu of a few items per day, UberEATS set out to compete in a competitive online food delivery landscape mainly on speed,[2] promising a delivery time of 10 minutes or less.

In April 2015, Uber renamed its UberFRESH program as UberEATS[3] and expanded the service to include Barcelona, Chicago, and New York City.[4][5] UberEATS has continued to expand throughout the second half of 2015 and is available in Atlanta, Austin, San Francisco, Toronto, and Washington D.C.[6]

UberEATS features a rotating menu curated with dishes from top restaurants that can be delivered within ten minutes.

History

San Francisco based Uber Technologies Inc. was founded by Garrett Camp, the founder of StumbleUpon, and Travis Kalanick in 2009.[7][8] In August 2014, the company experimented with in-app lunch orders, pilot testing uberFRESH in Santa Monica, California.[9]

The product was rebranded in April 2015 and the name was changed from UberFRESH to UberEATS. [10] The service has expanded throughout 2015, both domestically & internationally.[11] Today it is available in over 9 cities and has plans to expand in 2016.

Uber has emphasized its focus on food delivery by updating its app in August 2015. The new interface separates RIDES from EATS and allows users to toggle back and forth between the two options.[12][13]

How it works

Restaurant Partners

UberEATS teams up with restaurants in different cities to offer a range of cuisines on the daily. The participating restaurants feature “signature dishes” that change daily.[14] The delivery service has also featured pop-up restaurants with local celebrity chefs that do not have physical restaurants.[15]Celebrity Chefs, like Michael Mina have partnered with UberEATS to promote their food.[16]

Menu

UberEATS has a daily rotating menu with 2-4 meal options.

Ordering

People can order UberEATS through the same Uber App that is used for transportation. If UberEATS delivers in your area, you can see the menu and order directly through the app.[17] UberEATS cities have lunch options and some also offer dinner and brunch options.

Payment

Payment is the same as the car service which uses a cashless, automated payment system, charging the credit card that users have on file directly from the mobile device.[18]

Delivery

Meals are delivered to the location selected in the app by couriers — who may be in cars, on foot, or on bikes.[19]

Uber app software and services

The Uber app works on iPhone and Android smartphones.

See also

References

  1. ↑ McGregor, Jay. "Uber Trials Fast Food Delivery Service 'UberFRESH'". Forbes. Retrieved 11 September 2015.
  2. ↑ Frost, Peter. "Uber launches lunch-delivery service in Chicago". Chicago Business. Retrieved 19 September 2015.
  3. ↑ O'Brien, Chris. "Uber launches its first international meal delivery service with UberEATS in Barcelona". Venture Beat. Retrieved 11 September 2015.
  4. ↑ Fingas, Jon. "Uber's food delivery service launches in four cities". EnGadget. Retrieved 11 September 2015.
  5. ↑ Fitzpatrick, Alex. "Uber Is About to Change Dramatically". Time. Retrieved 11 September 2015.
  6. ↑ "Uber's Food-Delivery Service Is Coming to Atlanta". Eater. Retrieved 11 September 2015.
  7. ↑ Lagorio-Chafkin, Christine. "Resistance is Futile". INC.com.
  8. ↑ Bacon, James. "BACON: Innovation Uber alles". The Washington Times. Retrieved 11 September 2015.
  9. ↑ Etherington, Darrell. "Uber Begins Testing Lunch Delivery With UberFRESH". Tech Crunch. Retrieved 2 June 2015.
  10. ↑ Elliott, Farley. "UberFRESH Rebrands to UberEATS Just in Time to Expand Like Crazy". EATER. Retrieved 11 September 2015.
  11. ↑ "Uber expanding 'UberEats' food delivery service". The Hill. Retrieved 11 September 2015.
  12. ↑ Kosoff, Maya. "How Uber's latest update could pose a major threat to GrubHub". Business Insider. Retrieved 11 September 2015.
  13. ↑ Tepper, Fitz. "Uber’s New Update Gives Food Delivery As Much Attention As Transportation". TechCrunch. Retrieved 11 September 2015.
  14. ↑ "UberEats comes to S.F., offering meal deliveries". SF Gate.
  15. ↑ Thompson, Elise Thompson. "Have You Missed Starry Kitchen’s Balls? Us Too. Uber Eats is Here to Save Us All!". The LA Beat. Retrieved 19 September 2015.
  16. ↑ Tuder, Stefanie. "UberEats Launches Food Delivery Service in SF Among Stiff Competition". EATER. Retrieved 19 September 2015.
  17. ↑ "Uber Vs. Seamless & GrubHub: How To Order Food Via Uber Eats In New York, Chicago & Los Angeles". iDigitalTimes. Retrieved 18 September 2015.
  18. ↑ Frost, Peter. "Uber launches lunch-delivery service in Chicago". Chicago Business. Retrieved 18 September 2015.
  19. ↑ "UberEats comes to S.F., offering meal deliveries". SF Gate. Retrieved 19 September 2015.

External links

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