Udi’s Healthy Foods

Udi’s Healthy Foods is a brand of gluten free products owned by Boulder Brands.

History

Udi's started as a group of cafes in Denver, Colorado, owned by Udi Baron. Baron's first cafe was called Udi the Sandwich Man, which opened in 1994. In 2008 Baron teamed with a gluten-free baker and started producing gluten free products. The pair focused on the 10% of Americans that are either gluten intolerant or have celiac disease, knowing that typical gluten free products on the market "tasted terrible". The market was worth $1.6 billion at the time. Retailers initially rejected gluten free products, seeing them as a "fad"; the market has since grown to $4.2 billion annually. Sales of Udi's reached $60 million in 2012, and the brand was purchased by Boulder Brands for $125 million.[1][2]

References

  1. ↑ Gross, Dan (25 June 2013). "Pivoting, Consumer Products Style". Forbes. Retrieved 30 June 2013.
  2. ↑ Ajit Thomas, Maria (21 June 2013). "Boulder Brands bets on gluten-free foods to spur sales". Reuters.
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