Umaibō

Umaibō

Umaibō in a variety of flavors
Type Snack
Place of origin Japan
Creator Riska
Cookbook: Umaibō  Media: Umaibō

Umaibō (うまい棒) or "delicious stick" is a small, puffed, cylindrical corn snack from Japan. It is produced by Riska and sold by Yaokin. It has a suggested retail price of 10 yen, but because profit margin is so slim, its price can change without notice. Its consistency is similar to Cheetos. The mascot is a cat, Umaemon, whose name is a pun on that of a popular animated character, Doraemon.

There are many flavors of Umaibō available, including savory flavors, such as salad, mentaiko, takoyaki and cheese; and sweet flavors, such as cocoa, caramel, and chocolate. Some flavors were discontinued after a brief period, while others became a staple. Some flavors are only sold in specific locations, such as tourist spots.

Flavors

Presently circulating

Only in specific areas

Discontinued

References

    External links


    This article is issued from Wikipedia - version of the Tuesday, April 26, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.