Unica Corporation
| IBM Subsidiary | |
| Industry | Enterprise Marketing Management (EMM) |
| Founded | 1992 by Yuchun Lee, Ruby Kennedy and David Cheung |
| Headquarters | Waltham, MA |
Key people |
Yuchun Lee, CEO Kevin Shone, CFO |
| Products |
Unica Campaign Unica CustomerInsight Unica Detect Unica Interact Unica Leads Unica Marketing Operations Unica NetInsight Unica NetTracker Unica PredictiveInsight |
| Website | http://www.unica.com |
Unica is a brand within IBM's software group comprising multiple enterprise marketing management products.
When purchased by IBM, Unica was managed by Yuchun Lee and had around 500 employees.[1]
History
Unica was founded in 1992 by Yuchun Lee, Ruby Kennedy and David Cheung. The company is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, the Netherlands, Singapore, Spain, and the UK. They primarily serve the financial services, insurance and healthcare, business-to-business services, retail, automotive, technology, telecommunications, travel and hospitality, media and publishing, energy, and pharmaceuticals markets.
References
- ↑ "IBM Completes Acquisition of Unica Corporation". IBM. 6 October 2010. Retrieved 27 January 2016.
External links
This article is issued from Wikipedia - version of the Wednesday, January 27, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.