United States v. Forty Barrels & Twenty Kegs of Coca-Cola
| United States v. Forty Barrels & Twenty Kegs of Coca-Cola | |||||||
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| Argued February 29, 1916 Decided May 22, 1916 | |||||||
| Full case name | UNITED STATES, Plff. in Err., v. FORTY BARRELS and Twenty Kegs of Coca Cola, the Coca-Cola Company of Atlanta, Georgia, Complainant. No. 562. | ||||||
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| An ingredient may be considered "added" regardless of whether a product's formula called for it; whether a specific ingredient is harmful is a jury matter; compounded names (such as Coca-Cola) are only distinctive to the product and not the named ingredients should the name achieve a 'secondary significance' of the product itself. | |||||||
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United States v. Forty Barrels and Twenty Kegs of Coca-Cola, 241 U.S. 265 (1916), was a federal suit under which the government unsuccessfully attempted to force The Coca-Cola Company to remove caffeine from its product.
Context
In 1906, Harvey Washington Wiley passed the Pure Food and Drug Act as the first commissioner of the Food and Drug Administration (FDA). The FDA started prosecuting companies which were selling products with harmful components and companies which were making misleading claims about their products.[1] In 1903, Coca-Cola had already started using spent coca leaves (which only carried trace amounts of cocaine) and had dropped the claim that it cured headaches.[1] But it still contained caffeine, and Wiley believed that even small amounts of caffeine in beverages were harmful to people, and he was worried that Coca-Cola was being consumed by children as young as 4 years old.[1] So, in 1909, he ordered the seizure of 40 barrels and 20 kegs of a Coca-Cola shipment.[1]
Claim
On March 13, 1911, the government initiated the case under the 1906 Pure Food and Drug Act. It tried to force The Coca-Cola Company to remove caffeine from the Coca-Cola formula, believing that the product was adulterated and misbranded.[2]
"Adulterated": The allegation of adulteration was, in substance, that the product contained an added poisonous or added deleterious ingredient (namely, caffeine) which might render the product injurious to health.[2]
"Misbranded": It was alleged to be misbranded in that the name "Coca Cola" was a representation of the presence of coca and cola but that the product "contained no coca and little if any cola" and thus was an "imitation" of these substances and was offered for sale under their "distinctive name".[2] At that time, the labels had images of a coca leaves and kola nuts.[1]
Title
The case title—naming an object ("Forty Barrels and Twenty Kegs of Coca-Cola") as defendant—is an instance of jurisdiction in rem (jurisdiction against a thing). Rather than directly naming The Coca-Cola Company as defendant, the food itself was the subject of the case, with the company only indirectly subject. The barrels and kegs had been seized in 1909 by the government.[1]
Decision
"Adulterated": The decision, delivered by Justice Hughes, states that the intent of the word "added" in the context of the Act did not exclude the ingredients of a formula "sold under some fanciful name which would be distinctive" if any were found deleterious and was included to protect natural foodstuffs from prosecution because of constituent poisons rendered inert in their natural state (such as fusel oil in liquor); furthermore, it states that the introduction of caffeine in the later stages of syrup production made it an "added ingredient" in any sense of the term and the removal of harmful ingredients, even if vital to the identity of the product, did not constitute adulteration.[2]
"Misbranded": Of the misbranding charge, the Court held neither had the government proved that "coca cola" was a descriptive name nor had the Coca-Cola Company proved it was not, making both of these assertions irrelevant. Thus the Court found that the issue of whether the product contained any coca or cola had not been settled.[2]
"Details": The case was returned to the lower court for retrial to determine the remaining, factual matters; Justice McReynolds abstained.[2]
Effect
In 1912, even though Coca-Cola had won the case, two bills were introduced to the U.S. House of Representatives to amend the Pure Food and Drug Act, adding caffeine to the list of "habit-forming" and "deleterious" substances, which must be listed on a product's label.
The government made a first appeal in 1913 to the Sixth Circuit Court in Cincinnati, but the ruling was reaffirmed.[1] Worried that this ruling would debilitate the Pure Food and Drug Act, it appealed again in 1916 to the Supreme Court.[1] This time it won, and it ruled among other things that the original case had evidence both for and against caffeine being toxic, and that it should have been dismissed by the judge before reaching the jury, and sent the case back to a lower court.[1]
Coca-Cola then voluntarily reduced the amount of caffeine in its product, and offered to pay all legal costs to settle and avoid further litigation.[1][3] The settlement was accepted because Wiley had already resigned in 1912, and no one at the FDA was interested in continuing the pressure against Coca-Cola.[1]
See also
References
- 1 2 3 4 5 6 7 8 9 10 11 Ronald Hamowy (2007), Government and public health in America (illustrated ed.), Edward Elgar Publishing, pp. 140–141, ISBN 978-1-84542-911-9
- 1 2 3 4 5 6 FindLaw | Cases and Codes - U.S. Supreme Court - U.S. v. FORTY BARRELS AND TWENTY KEGS OF COCA COLA
- ↑ "Pop psychology: The man who saved Coca-Cola", by Ludy T. Benjamin, Monitor on Psychology, February 2009, Vol 40, No. 2, p. 18