User Research
User Research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.[1] This field of research aims at improving the usability of products by incorporating experimental and observational research methods to guide the design, development, and refinement of a product. User Researchers often work alongside designers, engineers, and programmers in all stages of product creation and idealization.
User research is an iterative, cyclical process in which observation identifies a problem space for which solutions are proposed. From these proposals, design solutions are prototyped and then tested with the target user group. This process is repeated as many times as necessary.[2]
Applications
- Software Development
Methods
Qualitative methods
- Ethnographic studies
- Guerrilla testing
- Scenarios
- Personas
- Expert review
- Focus groups
- Card sorting
- Contextual design
- Parallel design
- Prototyping
- Task analysis
Quantitative methods
- Surveys
- First click testing
- Eye tracking
- Web analytics
- A/B testing
See also
- Customer experience
- Human factors
- Interaction design
- Usability
- User experience design
- User experience evaluation
- User interface
- User-centered design
- Human–computer interaction