VSA Partners

VSA Partners

design-driven
Type	Incorporated Partnership
Industry	branding, design, digital, advertising
Founded	1982
Headquarters	Chicago, Illinois, U.S.
Key People	Dana Arnett Pat Heick James Koval Steve Ryan Curt Schreiber Jeff Walker Sol Sender
Employees	150
Website	www.vsapartners.com

VSA Partners is a branding and marketing company. It has its headquarters in Chicago with offices in New York City and Detroit. The firm was founded in 1982 by Robert Vogele as Communication Design Group.^[1] Clients include IBM, Harley-Davidson, GE, Nike and Procter & Gamble among others.^[2]

Notable work

Notable projects include:

• Sappi Fine Paper — Off Register digital, video and print campaign^[3]
• Harley-Davidson — new product launch, consumer outreach; 2011 Blackline and Black Label Collection^[4][5][6]
• River North Dance Company — pro-bono rebranding campaign including new logo, rebranding of the dance company’s name to River North Dance Chicago, as well as new marketing materials, including stationery, sales and marketing collateral, direct mail and advertising^[7]
• Mohawk Superfine Paper — Mode of Transformation promotion book.^[8][9]
• CME Group — How the World Advances global integrated advertising campaign. Campaign includes TV, print, and online advertisements.^[10]
• Chicago 2016 Olympic bid and identity^{[11][11][12][13]}
• Cingular — brand identity and launch^[14]

External links

• VSA Partners Website

References

1. "VSA Partners" (PDF). Rhodes Patterson, Communication Arts, January/February 1994.
2. "Colasanti Joins Senior Team At VSA". Adweek. 18 May 2010.
3. Elliott, Stuart (24 Jan 2011). "Paper Company Wants Printers to Go the ‘Flo’ Way". The New York Times.
4. Bush, Michael. "Harley Davidson Taps Three New Agencies". Advertising Age.
5. "Harley-Davidson official channel page". YouTube.
6. "VSA Partners official channel page". Vimeo.
7. "River North Dance Chicago Returns to The Harris Theater". Broadway World.com Chicago. 11 Feb 2011. |first1= missing |last1= in Authors list (help);
8. "Mode of Transformation Cruises Through London". Felt & Wire. 22 Oct 2010.
9. "The Best of FPO 2010, Part II: Aug – Dec". FPO. 27 Dec 2010. |first1= missing |last1= in Authors list (help)
10. "CME Group Deputs Ad Campaign". BtoB Magazine. 15 Mar 2011.
11. "City's Olympic logo unveiled — a 6-pointed star". Fran Spielman, Chicago Sun-Times, September 19, 2007. September 19, 2007.
12. "Chicago's Olympic logo debuts". Brandon Glenn, Chicago Business, October 12, 2006.
13. "Chicago Wants the 2016 Olympics". Kelly Ennis, BusinessWeek, January 2, 2007.
14. Adams, Sean; Noreen Morioka; Terry Stone (2004). Logo design workbook: a hands-on guide to creating logos. Rockport Publishers. pp. 218–221. ISBN 9781592530328. Retrieved December 7, 2009.