Irandaam Ulagam

Irandaam Ulagam

Theatrical poster
Directed by Selvaraghavan
Produced by Prasad V. Potluri
Written by Selvaraghavan
Starring Arya
Anushka Shetty
Music by Songs:
Harris Jayaraj
Background Score:
Anirudh Ravichander
Cinematography Ramji
Edited by Kola Bhaskar
Production
company
Release dates
  • 22 November 2013 (2013-11-22)
Running time
 160 minutes
Country India
Language Tamil

Irandaam Ulagam (English: Second World) is an Indian Tamil romantic fantasy film written and directed by Selvaraghavan. Starring Arya and Anushka Shetty, the film features soundtrack composed by Harris Jayaraj, background score by Anirudh Ravichander and cinematography handled by Ramji. The film was dubbed in Telugu (as Varna). After several months of production, the film was released worldwide on 22 November 2013. It opened to mixed reviews.[2]

Plot

Irandam Ulagam is about two stories which unfold concurrently in two different planets – our Earth and an unnamed exoplanet.[3] On earth a timid medical student Ramya (Anushka Shetty) who has a crush on an academic mathematician Madhu Balakrishnan (Arya), asks him out. He initially refuses her proposal for marriage as his father is an invalid needing his full attention and care. Later, Madhu gradually reciprocates Ramya's love seeing her caring nature and proposes marriage. But, she reluctantly rejects his proposal as her family has already arranged her marriage. While on a trip to Goa, Madhu wins Ramya's heart while her fiance abruptly cancels the marriage citing dowry as the reason. She suddenly dies in a freak accident and this is followed by Madhu's paralysed father's death too. Depressed by the sudden twin tragedies, Madhu becomes a vagabond in Goa. He sees an apparition of his dead father that tells him death is an illusion. Later, at a local tourist spot, he follows an empty car to a hilltop and tries to commit suicide. He gets injured and faints while trying to drive the car.

The story moves parallel in the alternate world in a relatively primitive kingdom which protects the immortal Amma. The son of a noble military commander, Maravan (Arya), falls in love with a working class orphan Varna (Anushka Shetty). Maravan, though fearless, does not take interest in martial arts and roams around the kingdom drinking with his friends. Varna, on the other hand, is interested in a military career though she picks and packs wild mushrooms to eke out a living. She also has the desire to protect Amma from the enemies of the kingdom. While gatecrashing a military admissions exam for Amma's protection, the tyrant king condemns Varna to his harem. Maravan pleads with the king to release Varna and the king in return challenges Maravan to get hold of a lion's skin within three days. Maravan, though inexperienced, fights with the lion that has never been conquered until then and gets Varna released. At the behest of the king, Varna is forced to marry Maravan, which goes against her free will. So, she tries to commit suicide after assaulting the king. But Amma saves her and the riled king exiles her to the forest. Depressed Maravan tries to commit suicide in vain. Taunted by new military recruits, Maravan climbs a sacred mountain called Swamimalai.

Meanwhile, with the special powers of Amma, an inter-planetary portal opens briefly between Maravan in Swamimalai and Madhu in Goa. Maravan rescues the fainted Madhu from the car and takes him to Amma for treatment. People of the kingdom celebrate Madhu mistake him for an angel. Enemies lay siege to the kingdom and try to kidnap Amma but intoxicated Maravan fights them off with the help of Varna, who returns from the forest. When Madhu looks at Varna (who looks like Ramya), flowers begin to bloom in the kingdom for the first time. But the timid people force Varna back into the forests. Later Maravan's bravery is rewarded by his father and king who admits him into military service. Maravan, with new-found confidence, goes into the forest to meet Varna with food and blankets. But she rejects him again. Madhu too goes into the forest to meet Varna. This time, Varna accepts his friendship. Marvan gets jealous of Madhu. A stormy night forces Varna to eventually return to the kingdom from the forest. The enemies of the kingdom capture Amma while the irate king sends Maravan for execution for illegally housing Varna. Maravan is captured by the enemy troops while abducting Amma. Madhu and Varna set out through forest to find Maravan and Amma. Varna eventually realises that she had fallen in love with her husband Maravan after hearing about Ramya. Maravan bravely wipes out the entire army of the enemy and escapes with Amma on a boat. But Madhu is drowned in combat. Amma stops Varna and Maravan from saving him. Then an inter-planetary portal opens briefly again and Madhu lands in another unnamed exoplanet where he finally meets his soulmate Ramya look-alike again. He earnestly asks her if she is single. Finally he realises that it is his true destiny.

Cast

Production

Development

After deciding to shelve another project titled Idhu Maalai Nerathu Mayakkam featuring Dhanush and Andrea, Selvaraghavan began shooting with the same cast in June 2010, for a film titled Maravan. Filming was held at Jeppiaar Engineering College in Chennai.[4][5] The title later was changed to Irandaam Ulagam and in a turn of events, Yuvan Shankar Raja replaced Prakash Kumar as music composer.[6][7][8][9] However, in a sensational turn, Prakash Kumar was assigned again as composer after Yuvan Shankar Raja moved out of the project.[10] The film ran into trouble yet again after lead actress Andrea Jeremiah pulled out of the film.[11][12][13][14]

Meanwhile, Harris Jayaraj was confirmed to be a part of the project as the music director, again replacing Prakash Kumar.[15]

Filming

"No one has really attempted a mystical film. There is a lot of Sufism and a Zen feel to the film. I have made a romantic film that uses these elements in the background. There is a reality in mysticism"

Selvaraghavan, on the making of Irandaam Ulagam[16]

The film shooting took off on 24 December 2011, in Ramoji Film City, Hyderabad.[17][18] The next schedule was filmed in Goa, inside the BITS-Pilani, Goa Campus, following which the team shot few scenes in Rio de Janeiro and the forests of Brazil.[19][20] It was reported that Arya and Anushka will play double roles.[21] Selvaraghavan reported that the film will have CGI scenes.[22] Some portions were shot in Hyderabad.[23] Arya worked out to build a huge frame and six-pack abs to fit the muscular lead role.[24] The team returned from Georgia after almost two months of continuous shoot under extreme conditions.[25] Chinmayi dubbed in Tamil for Anushka. The unit after shooting at Ramoji Film City moved to the holy town of Srisailam situated in Nallamala Hills of Kurnool district. Scenes crucial for the story were shot in this last and final schedule.[26] The talkie portions of the project were completed by April 2013.[27]

In October 2013, all post-production work including computer generated imagery which took weeks was finally over and the content was locked.[28] This, at the side of many different aspects of the production, had apparently led to an extravagant budget is ₹ 60 crores.[29]

Soundtrack

Irandaam Ulagam / Varna
Soundtrack album by Harris Jayaraj
Released 3 August 2013
Recorded 2012
Genre Feature film soundtrack
Language Tamil
Telugu
Label Sony Music India
Producer Harris Jayaraj
Harris Jayaraj chronology
Thuppakki
(2012)		 Irandaam Ulagam
(2013)		 Endrendrum Punnagai
(2013)

Irandaam Ulagam marks Harris Jayaraj's first collaboration with director Selvaraghavan.Vairamuthu was signed as the lyricist for all songs in the soundtrack. Jayaraj said that the songs would feature breezy romantic and situation based tracks as per the film's central theme.[30] The song En Kaadhal Thee sung by S. P. Balasubrahmanyam was recorded in late October 2012.[31]

A single track sung by Dhanush, "Pazhangkalla" was released on 2 August 2013. The full album was released on 4 August 2013,[32] and received highly positive reviews from critics.[33][34] The album was mastered and made available for iTunes on 13 August 2012 and within a week of its release, topped the iTunes India Charts.[35] Background score and additional three songs was completed by Anirudh after Harris left the project due to other commitments. All songs are composed by Harris Jayaraj except noted :

No. TitleSinger(s) Length
1. "En Kaadhal Theeye"  S. P. Balasubrahmanyam 05:03
2. "Vinnathaandi Anbe"  Vijay Prakash 06:53
3. "Pazhangkalla"  Dhanush 04:22
4. "Kanimozhiye"  Karthik, Megha 05:50
5. "Raakkozhi Raakhozhi"  Hariharan, Palghat Sreeram 05:29
6. "Mannavane En Mannavane"  Gopal Rao, Shakthisree Gopalan 05:28
7. "Irandaam Ulagam Theme"  Madras Chorale Group 02:23
8. "Penne Naa Enna Solla (Anirudh Ravichander)"  Anirudh Ravichander 02:14
9. "Iravinil Oruvanai (Anirudh Ravichander)"  Chinmayi 02:03
10. "Un Kaadhal Ingu Unmaiya (Anirudh Ravichander)"  Anirudh Ravichander –

The Telugu version of the album (Varna) was released on 26 October, also receiving positive critical reception. It also had the same set of vocalists except for Dhanush, who was replaced by Karthik and Vijay Prakash for the Telugu version of "Pazhangkalla" which was titled Paalalle. All lyrics were written by Chandrabose.

No. TitleSinger(s) Length
1. "Oka Kaavyam"  S. P. Balasubrahmanyam 05:03
2. "Nuvva Nuvva"  Vijay Prakash 06:53
3. "Paalalle"  Karthik, Vijay Prakash 04:22
4. "Tholi Merupa"  Karthik, Chinmayi 05:50
5. "Raakkaasi"  Hariharan, Palghat Sreeram 05:29
6. "Chandravanke"  Gopal Rao, Shakthisree Gopalan 05:28
7. "Varna Theme"  Madras Chorale Group 02:23
Total length:
 35:28

Marketing

A 70-feet cut-out of Anushka was erected at Shilpa Kala Vedika in Madhapur on the eve of audio launch.[36]

Release

The satellite rights of the film were secured by STAR Vijay. The film was initially announced to release in Diwali 2013, but was later postponed to 22 November along with its dubbed versions in Hindi, Georgian, Russian, Uzbek, and Turkish, placing it among the highly anticipated films of the year.[37] The film was given a clean "U" certificate by the Indian Censor Board with no cuts and the film runs for 2 hours 40 minutes and 9 seconds.[38] The censor board members are reportedly in awe after watching the final product of the film which is directed by Selvaraghavan.[39][40] According to reports the film's producers, PVP Cinema, will release the fantasy thriller in more than 1,200 screens worldwide which is biggest release ever in Arya's career. Apart from India, "Irandam Ulagam" will release in overseas markets including US, UK, Malaysia, Singapore, Switzerland and France[41]

The advance bookings for the film, which started on Wednesday (20 November), has received good response. Bookings were high in Chennai city, particularly in multiplexes, said entertainment industry tracker Sreedhar Pillai . As there was a good pre-talk for the Tamil movie, multiplexes in the city decided to open the counters to sell tickets of the movie two days before its release. The bookings had a slow start, and till the afternoon, the response was not high. But post noon, tickets started selling like hot cakes. According to reports, the multiplexes have sold over 15,000 tickets for the first weekend.[42] The film had a grand worldwide premiere on 21 November all over USA where it was released in more than 100 screens.

Box Office

The Tamil version earned around ₹ 16.46 crore in its opening weekend in Chennai. The film witnessed average theatre occupancy of 79 percent during the first weekend, reported Behindwoods.[43] In the UK, in the opening weekend, Irandam Ulagam earned 19,024 £ (19.28 lacs) at the box office. It got released on 14 screens.[44]

Critical reception

The film received mixed reviews from critics.[45] The Hindu wrote, "With just a handful of movies, Selvaraghavan has announced himself a major filmmaker, and it falls on us to look at his latest venture, Irandaam Ulagam, as the (worthy) next instalment in a thematically connected oeuvre as well as a (problematic) standalone film. It’s a love story without a shred of genuine passion".[46] The Times of India gave the film 2 out of 5 stars and wrote, "The disjointed way in which the scenes play out in this world at times makes one wonder if we are seeing the film version of a feverish dream Selvaraghavan might have had".[47] Behindwoods rated it 3 out of 5 and stated "If you do not question the concept and enjoy the fantasy you will like Irandam Ulagam".[48] Oneindia gave 2.5 out of 5 stated "Full marks to the technical brilliance of Irandam Ulagam. But the decision to watch Irandam Ulagam lies between whether you love watching abstruse movies or purely entertainment flick. If you love to see the former, don't miss it".[3] Sify wrote, "Irandam Ulagam is not everybody’s cup of tea, but film is made with a lot of passion and sincerity. However, like all his previous films, this one too is ahead of its time".[49] Rediff gave 3 out of 5 and wrote, "Irandam Ulagam is a visually stunning fantasy story set in an imaginary world that describes a love that transcends human understanding of time and space. (It) is an ambitious project by a director who always strives to give a different and unique experience to his audience".[50]

IANS gave 2 out of 5 stars and wrote, "Selva complicates a simple love story in his attempt to merge romance and fantasy genres, only to give the audience an unbearable experience. The film is ruined by an abstract and complicated screenplay".[51] India Glitz rated 2.75/5 stated "'Irandam Ulagam' is a complete experience. It doesn't have the usual high amounts of action, romance, comedy and masala as a normal Kollywood film would have; though it has all of it, everything is in moderation. A love story beyond one this world, the film is not a thoroughbred strictly Indian flavour, but is meant for the world audience at large. Savouring tastes of global interests, the film is a fair choice of being a multilingual international movie. In all 'Irandam Ulagam' is for the wise audience".[52] Bangalore Mirror wrote, "Selva needs to be commended for having chosen such a challenging theme, though he should have taken a little more care to distinguish between the behavioral traits and life styles of the inhabitants of the two worlds".[53] Deccan Herald gave 2 out of 5 and wrote, "Irandam Ulagam, twin worlds, both of which disappoint given that the narrative makes the audience totally disoriented and disinterested in its dour, dull drama that unfolds in spectacular fashion".[54] The New Indian Express wrote, "Brilliantly conceived, the film, however, falls short on execution".[55]

See also

References

  1. ↑ "PVP Cinema & their four biggies". IndiaGlitz. Retrieved 27 February 2012.
  2. ↑ Sangeetha Seshagiri. "Kollywood: Rajinikanth's 'Kochadaiiyaan' Confirmed for 23 May; Kamal Haasan to Attend Cannes Film Festival". International Business Times. Retrieved 15 May 2014.
  3. 1 2 Upadhyaya, Prakash (22 November 2013). "Irandam Ulagam Review". OneIndia. Retrieved 17 December 2013.
  4. ↑ "Priyamani signs her third Kannada film". Indian Express. 30 July 2010. Retrieved 7 August 2013.
  5. ↑ "Selvaraghavan and Dhanush’s hectic schedule". Behindwoods. 13 October 2010. Retrieved 7 August 2013.
  6. ↑ "Yuvan replaces GV in Selva's film". Sify. 28 December 2010. Retrieved 7 August 2013.
  7. ↑ "GV Prakash makes his point". Sify. 29 December 2010. Retrieved 7 August 2013.
  8. ↑ "A glimpse of Gita". The Times of India. 15 January 2011.
  9. ↑ "G.Dhananjayan joins UTV". Sify. 2 February 2011. Retrieved 7 August 2013.
  10. ↑ "GV Prakash replaces Yuvan Shankar Raja". The Times of India. 3 April 2011.
  11. ↑ "Dhanush gets Simbu's heroine!". The Times of India.
  12. ↑ "Richa in, Andrea out?". The Times of India. 11 May 2011.
  13. ↑ "Selva clears the air about Mayakkam Enna". Sify. 13 September 2011. Retrieved 29 December 2011.
  14. ↑ "Harris' Chinese connection". The Times of India. 18 May 2011. Retrieved 29 December 2011.
  15. ↑ "Harris Jayaraj teams with Selvaraghavan". Sify. 21 September 2011. Retrieved 29 December 2011.
  16. ↑ Nikhil Raghavan. "Art from the heart". The Hindu. Retrieved 11 August 2013. |archive-url= is malformed: timestamp (help)
  17. ↑ "Irandam Ulagam update". Behindwoods. Retrieved 27 December 2011.
  18. ↑ "'Irandaam Ulagam' from December?". IndiaGlitz. 19 November 2011. Retrieved 29 December 2011.
  19. ↑ "'Irandam Ulagam' – First Tamil film at Brazil!". IndiaGlitz. Retrieved 3 February 2012.
  20. ↑ "From Brazil With Love...". Behindwoods. 18 February 2012. Retrieved 7 August 2013.
  21. ↑ "Arya to play dual role in 'Irandam Ulagam'!". Indiaglitz. 7 March 2012. Retrieved 7 August 2013.
  22. ↑ "Selvaraghavan Updates On Irandam Ulagam". Behindwoods. 3 April 2012. Retrieved 7 August 2013.
  23. ↑ "Arya And Anushka Off To Georgia". Behindwoods. 1 June 2012. Retrieved 7 August 2013.
  24. ↑ Arya works out to build 6-pack abs for Irandam Ulagam. Dnaindia.com. Retrieved on 16 November 2013.
  25. ↑ "Selvaraghavan is back from Georgia". Sify. 29 August 2012. Retrieved 23 November 2012.
  26. ↑ "'Irandam Ulagam' last schedule in Srisailam!". Sify. 23 November 2012. Retrieved 23 November 2012.
  27. ↑ Irandam Ulagam shoot completed in 16 months. Cinemalead.com (23 April 2013). Retrieved on 16 November 2013.
  28. ↑ Irandam Ulagam locked. Sify.com (24 October 2013). Retrieved on 16 November 2013.
  29. ↑ cinemalead.com (4 May 2013). "Irandam Ulagam – a high budget fantasy ! – Irandam Ulagam A High Budget Fantasy- First Look- 55 Crores Budget- Iradam Ulagam Budget- Arya- Anusha- Selvaraghavan- Selvaraghavan- Varna- Bilingual". Cinemalead.com. Retrieved 17 December 2013.
  30. ↑ "Harris Jayaraj speaks on 'Maatraan' & 'Irandam Ulagam'". IBN Live. 4 May 2012. Retrieved 5 May 2012.
  31. ↑ "SPB's bear hug". Behindwoods. 24 October 2012. Retrieved 24 October 2012.
  32. ↑ "'Irandam Ulagam' audio launched in style". Sify. 4 August 2013. Retrieved 7 August 2013.
  33. ↑ "Irandam Ulagam Songs Review". Behindwoods. 4 August 2013. Retrieved 7 August 2013.
  34. ↑ Irandam Ulagam Music Review MusicReview. Cinemalead.com. Retrieved on 16 November 2013.
  35. ↑ Irandam Ulagam – Tijdlijnfoto's. Facebook (21 September 2013). Retrieved on 16 November 2013 Harris Jayaraj
  36. ↑ Huge 70-feet cut-out kick starts buzz for Irandam Ulagam audio launch in Andhra. Telugucinema.com. Retrieved on 16 November 2013.
  37. ↑ Irandaam Ulagam in Foreign Languages. Behindwoods.com (5 September 2013). Retrieved on 16 November 2013.
  38. ↑ "A report on Irandam Ulagam's running time and bookings". Behindwoods. 20 November 2013. Retrieved 17 December 2013.
  39. ↑ "Irandam Ulagam gets a clean 'U'". The Times of India. TNN. 6 November 2013. Retrieved 17 December 2013.
  40. ↑ Arya-Anushka's 'Irandam Ulagam' New Trailer Released [Watch Video] – International Business Times. Ibtimes.co.in (28 October 2013). Retrieved on 16 November 2013.
  41. ↑ "Advance Booking for 'Irandam Ulagam' Gets Fantastic Response; Will Arya Score Hat-trick? – International Business Times". Ibtimes.co.in. 21 November 2013. Retrieved 17 December 2013.
  42. ↑ Ramchander (21 November 2013). "Irandam Ulagam Set To Get A Good Opening At Box Office". OneIndia. Retrieved 17 December 2013.
  43. ↑ : Ramchander (25 November 2013). "Irandam Ulagam First Weekend Collections – Oneindia Entertainment". Entertainment.oneindia.in. Retrieved 5 August 2014.
  44. ↑ "'Irandam Ulagam' Box Office Collection: Arya-Anushka Starrer Rules Chennai BO – International Business Times". Ibtimes.co.in. 25 November 2013. Retrieved 17 December 2013.
  45. ↑ "'Irandam Ulagam' Review Roundup: Brave Attempt by Selvaraghavan – International Business Times". Ibtimes.co.in. 23 November 2013. Retrieved 17 December 2013.
  46. ↑ Baradwaj Rangan (23 November 2013). "Irandaam Ulagam: Across the universe". The Hindu. Retrieved 17 December 2013.
  47. ↑ "Irandam Ulagam movie review: Wallpaper, Story, Trailer". The Times of India. Retrieved 17 December 2013.
  48. ↑ "Irandam Ulagam (aka) Irandam Ulagam review". Behindwoods. 22 November 2013. Retrieved 17 December 2013.
  49. ↑ "Movie Review : Irandam Ulagam". Sify. Retrieved 17 December 2013.
  50. ↑ "Review: Irandam Ulagam is a mystical love story". Rediff. 22 November 2013. Retrieved 17 December 2013.
  51. ↑ "'Irandam Ulagam' review: A complicated screenplay ruins the film". CNN IBN. 23 November 2013. Retrieved 17 December 2013.
  52. ↑ "Irandaam Ulagam Tamil Movie Review". IndiaGlitz. 22 November 2013. Retrieved 17 December 2013.
  53. ↑ "Movie review: Irandam Ulagam". Bangalore Mirror. 22 November 2013. Retrieved 17 December 2013.
  54. ↑ S Viswanath, 23 November 2013, DHNS: (23 November 2013). "A fantasy fable that fails to fly". Deccanherald.com. Retrieved 17 December 2013.
  55. ↑ Mannath, Malini (25 November 2013). "Tales of two worlds conceived brilliantly, executed poorly". The New Indian Express. Retrieved 17 December 2013.

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