Venkatesh Shankar

Venkatesh Shankar
Venkatesh Shankar
Nationality	American
Education	Indian Institute of Technology Indian Institute of Management Northwestern University
Occupation	Marketing Professor, Author and Consultant
Website	www.venkyshankar.com

Venkatesh (Venky) Shankar is an American marketing professor, consultant and author. He is currently Professor of Marketing, Coleman Chair in Marketing and Director of Research at the Center for Retailing Studies at Mays Business School, Texas A&M University. He is the co-editor of the Handbook of Marketing Strategy ^[1] and the author of Shopper Marketing. He is a widely cited expert in the areas of Marketing Strategy,^[2] Digital Strategy, International Marketing, Innovation, New Product Management, Pricing, Retailing ^[3] and Branding.^[4] He is listed among The World’s Most Influential Scientific Minds by Thomson Reuters.^[5] In 2012 he was named as one of the Top 10 experts on Innovation Management worldwide by the Journal of Product Innovation Management.^[6] In 2006 he received Robert B.Clarke Outstanding Educator Award from the Direct Marketing Educational Foundation for outstanding lifetime contributions to Direct and Interactive Marketing.^[7] The Shankar-Spiegel Award ^[8] from the Marketing Edge Institute is named in his honor.^[9] In 2013, Shankar was awarded the prestigious Retailing Lifetime Achievement Award by the American Marketing Association for lifetime contributions to retailing research.^[10] In 2012, he received Vijay Mahajan Award from the American Marketing Association for lifetime contributions to marketing strategy.^[11] He was named one of the top college professors in Texas.^[12] He is a winner of the 2013 Indian Institute of Management Calcutta (IIMC) Distinguished Alumnus Award.^[13] He was Academic Trustee of Marketing Science Institute from 2007 to 2013.^[14] He was honored with the Indian Institute of Technology (IIT) Distinguished Alumnus Award in 2015.

Education

Shankar received his Bachelors in Engineering from Indian Institute of Technology Kharagpur in 1984, and he completed his MBA at the Indian Institute of Management Calcutta in 1986. He received his Ph.D. in Marketing at the Kellogg School of Management in Northwestern University in 1995.

Career

Shankar started his academic career at the Robert H. Smith School of Business at University of Maryland, where he served as Co-Director, Quality Enhancement Systems and Teams (QUEST) Program from 1998-2000 and as an associate professor from 2000-2004. He was Visiting Scholar at Sloan School of Management, Massachusetts Institute of Technology from 2001-2002. In 2004, he joined the Mays Business School at Texas A&M University as a professor and Coleman Chair in Marketing. During his time at Mays Business School, Shankar has served as Marketing PhD Program Director from 2006-to 2012. He is currently Director of Research, Center for Retailing Studies, Mays Business School at Texas A&M University. Shankar has consulted with organisations such as Allstate, Capgemini Ernst & Young, Colgate Palmolive, GlaxoSmithKline, Hewlett Packard, HSBC, IBM, Intel, Lockheed Martin, Lucent Technologies, Marriott International, Medtronic, Northrop Grumman, PepsiCo, Philips, and Volvo.

Publications

Shankar has published in academic journals such as the Journal of Marketing Research, Management Science, Marketing Science, Strategic Management Journal, Journal of Marketing, Journal of Public Policy and Marketing, Journal of Retailing, Harvard Business Review, and Sloan Management Review, and in business periodicals such as Wall Street Journal and Financial Times.^[15]

Awards

List of most recent awards received by Venkatesh Shankar:

• Indian Institute of Technology (IIT) Distinguished Alumnus Award, 2015.
• EMAC-IJRM Steenkamp Award for Long-term Marketing Impact, International Journal of Research in Marketing, 2014.^[16]
• Listed as a Highly Cited Researcher. According to Thomson Reuters, “The listings of Highly Cited Researchers feature authors whose published work in their specialty areas has consistently been judged by peers to be of particular significance and utility.”^[17]
• Listed among The World’s Most Influential Scientific Minds. According to Thomson Reuters, “(Researcher with) the greatest numbers of reports officially designated by Essential Science Indicators as Highly Cited Papers—ranking among the top 1% most cited for their subject field and year of publication—between 2002 and 2012.”^[18]
• Winner of the 2013 Indian Institute of Management, Calcutta (IIMC) Distinguished Alumnus Award.^[19]
• In 2013, awarded the prestigious Retailing Lifetime Achievement Award by the American Marketing Association for lifetime contributions to retailing research.^[20]
• In 2012, named as one of the Top 10 experts on innovation management worldwide by the Journal of Product Innovation Management^[21]
• In 2012, received Vijay Mahajan Award from the American Marketing Association for lifetime contributions to marketing strategy^[22]

External links

• Personal Webpage
• Department Webpage

References

1. Handbook of Marketing Strategy.
2. "Take Risks to Manage Uncertainty".
3. "Interview with Venkatesh Shankar".
4. "17% Of Global Innovation is coming from the emerging markets".
5. "The World's Most Influential Scientific Minds".
6. "Rankings of the World's Top Innovation Management Scholars Based on Eight Top Management and Marketing Journals".
7. "Clarke Outstanding Educator Award".
8. "Shankar-Spiegel best Dissertation Award".
9. "Shankar-Spiegel Bios".
10. "Retailing Lifetime Achievement".
11. "Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy".
12. "25 of the Best Business Professors in Texas".
13. "IIM Calcutta Distinguished Alumnus Award 2013"..
14. "Academic Trustee of Marketing Science Institute".
15. "Publications of Venkatesh Shankar".
16. "EMAC-IJRM Steenkamp Award for Long-term Marketing Impact".
17. "Highly Cited Researcher".
18. "World's Most Influential Minds".
19. "IIM Calcutta Distinguished Alumnus Award 2013".
20. "Retailing Lifetime Achievement".
21. "Rankings of the World's Top Innovation Management Scholars Based on Eight Top Management and Marketing Journals".
22. "Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy".