Vervegirl
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| Categories | Teen magazine |
|---|---|
| Total circulation (December 2011) | 145,785[1] |
| Year founded | 2006 |
| First issue | March 2006 |
| Company | Youth Culture |
| Country | Canada |
| Based in | Toronto |
| Language | English |
| Website |
www |
| ISSN | 1714-5341 |
Vervegirl is a Canadian teen magazine published by Youth Culture.
About
Vervegirl is a Canadian in-school magazine based in Toronto for young women aged 13–24. The magazine engages young women through lifestyle, global causes, fashion, entertainment, career, health and beauty.
Published 5 times per year, Vervegirl can be found in over 1,100 high schools in 600 markets. Starting in 2005, they began releasing special issues exclusively through Wal-Mart Canada.[2] Articles can also be found at its website, which serves as a social networking site for its readers.
The Toronto-based magazine launched Vervegirl Toronto, a digest-sized, city-specific publication marketed to a previously-untapped teen audience in March 2006.[3] On March 5, 2007, the magazine announced a tour of eight Canadian high schools with Keshia Chanté, designed as a way to "connect with its readers using music" and provide "a platform for discussion on the importance of music programs in the high school curriculum."[4] Then in 2011, they teamed with Winners to host a styling contest created by Ogilvy and featuring Danny Fernandes and Mia Martina. Through an app on Facebook, contestants dressed up celebrity avatars to win a chance to style the celebrity in real life.[5]
Those mentioned or featured in the magazine include Tyler Medeiros, Jaclyn Kenyon, Keshia Chanté, and Elise Estrada. Nina Dobrev and Lauren Collins of Degrassi: The Next Generation fame were featured in a special issue in 2007.[6] In September 2009, the magazine featured Tracy Spiridakos to promote tween comedy series Majority Rules for Canadian network Teletoon.[7]
Vervegirl magazine was sold to Family Communications Inc. as of March 2014. Youthculture Inc. (the previous publisher) continued on in the youth field creating "shift2" a digital agency working with brands on YouTube.
References
- ↑ "eCirc for Consumer Magazines". Audit Bureau of Circulations. Retrieved 28 April 2012.
- ↑ Kohl, Jesse. "Vervegirl expands reach and ad opps." Media in Canada 8 August, 2008.
- ↑ "Vervegirl Toronto to launch in June." Media in Canada" 7 March 2006.
- ↑ "Rogers and Vervegirl magazine present high school tour with Canadian singing sensation Keshia Chanté." Canada Newswire 5 March 2007.
- ↑ Behar, Rose. "Winners and Vervegirl dress the stars." Media in Canada 4 August 2011.
- ↑ Warner, Tyrone. "Behind the scenes with Degrassi girls' 'Vervegirl' cover shoot." Canada AM 30 July 2007.
- ↑ "Teletoon bows brand integration first." Media in Canada 28 August 2009.