Vivi (magazine)

ViVi

Categories	Fashion
Frequency	Monthly
Circulation	645,000/ month
Publisher	Kodansha
First issue	May 1983
Country	Japan, Taiwan, China, Hong Kong
Language	Japanese, simplified Chinese, traditional Chinese
Website	www.joseishi.net/vivi

ViVi (ヴィヴィ) is a Japanese fashion magazine published by Kodansha. It is one of Asia's top fashion magazines and is published in Japan, China, Taiwan, Hong Kong, and Thailand.

History and profile

Vivi was first published in May 1983.^[1][2] The target age group are teens and young women 17–27 years old. The main demographic of readers are college students and young office ladies.

The magazine's 'cover queen' is Ayumi Hamasaki, who has been featured on the cover 40 times since 1999^{[3] [4]} and runs her famous 'Deji Deji Diary' in each issue. Other artists frequently featured on the cover include Namie Amuro and Kumi Koda.

ViVi models

These models are regularly employed by ViVi magazine.^[5]

Current

Reina Triendl Mayuko Kawakita

Alissa Yagi Maggy Tina Tamashiro Mai Miyagi

Yui Sakuma Eri Tachibana Emma

Previous

Aki Hatada Jhelly Jun Hasegawa Mayu Gamo Mayumi Sada

Megumi Sato Mizuho Koga Nanako Matsushima Noriko Nakagoshi Sachi Suzuki

SAYA Sayo Aizawa Seri Iwahori Tomoko Yamaguchi Yuri Iwata

Camilla Kana Oya Kiko Mizuhara Marie Chikako Watanabe

Rola Yuri Iwata Keiko Wakita Lena Fujii Sara Mary

Elli-Rose Mayuko Arisue Mitsuki Oishi[6] Yukina Kinoshita

References

1. "Vivi Magazine". Virtual Japan. Retrieved 14 November 2014.
2. Stephanie Assmann (20 October 2003). "Japanese Women's Magazines". EJCJS. Retrieved 14 November 2014.
3. "ViVi（発行：講談社）".
4. http://www.generasia.com/wiki/Hamasaki_Ayumi_(Magazines)
5. "We ❤ ViVi Models".
6. 大石参月「ViVi」卒業を発表 6年間の活動を振り返る [Mitsuki Oishi announced that she graduated from ViVi] (in Japanese). modelpress. Retrieved 13 September 2015.

External links

• Net ViVi Japanese website
• 昕薇《ViVi》 Chinese website