Voter registration campaign
A voter registration drive is an effort, often undertaken by a political campaign, political party, or other outside groups (partisan and non-partisan), that seeks to register to vote those who are eligible but not registered. Sometimes these drives are undertaken for partisan purposes, and target specific demographic groups that are likely to vote for one candidate or other; on the other hand, such drives are sometimes undertaken by non-partisan groups and targeted more generally.
On October 4, 2004, a voter registration drive in Austin, Texas led by the Travis County Democratic Party registered over 12,000 people to vote in less than 24 hours.
More recently, in Oregon, Officials say about 8500 people registered on Monday, October 15th, and nearly 20,000 on Tuesday, October 16th. Which constitutes an increase of more than 33% and pushing the total number of registered voters in Oregon to about 2.2 million.[1]