Vrse.works

Vrse.works is a virtual reality production company co-founded by Patrick Milling Smith, Chris Milk and Brian Carmody.[1] In December 2014, Chris Milk and Spike Jonze captured the Million Man March in NY which protested police brutality for Vice News.[2] Vrse.works premiered its first VR experiences on the Vrse app platform at the 2015 Sundance Film Festival including Evolution of Verse, a photo-realistic CGI-rendered 3-D virtual reality film, and Clouds Over Sidra, a virtual reality short documentary made in partnership with the United Nations which follows a 12-year-old girl's life in a Syrian refugee camp.[3] After the Sundance launch, Vrse.works captured Saturday Night Live’s 40th Anniversary special in VR and created '‘Catatonic'’, an immersive journey through an insane asylum in which the audience, bound to a wheelchair, undergoes a sensory shocking horror thrill ride.[4][5]

In April 2015, Vrse.works produced Walking New York, a VR experience made in partnership with the New York Times which follows JR (artist) and his making of a 150-foot-tall portrait of a recent immigrant to NYC that was wheat pasted across the Flatiron Building Pedestrian Plaza for less than 24 hours.[6] Recent projects include Nike's The Neymar Jr Effect, which takes viewers into Neymar's POV as he plays soccer and an experiential film for Toms Shoes that gives users the chance to participate in a Toms Giving Trip to Peru.[7][8] Vrse.works also most recently partnered again with the United Nations to create the VR experience Waves of Grace. The film transports viewers to West Point, the most populous slum in the capital of Liberia, and follows the experience of Decontee Davis, an Ebola survivor who uses her immunity to help others affected by the disease.[9]

In March 2015, Chris Milk gave a TED Talk in Vancouver about how virtual reality can create the ultimate empathy machine.[10]

In 2015, Vice News VR and Clouds Over Sidra were nominated for Individual Documentary Episode and Mobile App Music respectively at the Webby Awards. The Vrse app was also nominated in the Experimental Mobile category.[11] Evolution of Verse and Clouds Over Sidra were shortlisted for Original Branded Content at the 2015 Cannes International Advertising Festival. Apple Insider named Vrse as the best VR app/player for iPhones in August 2015.[12]

References

[13] [14] [15] [16] [17] [18] [19] [20] [21] [22] [23] [24] [25]

  1. ↑ Beer, Jeff (2015-01-23). "Director Chris Milk And Top Producers Launch New Virtual Reality Production Company | Co.Create | creativity + culture + commerce". Fastcocreate.com. Retrieved 2015-09-05.
  2. ↑ "Chris Milk, Spike Jonze, and VICE News Bring the First-Ever Virtual Reality Newscast to Sundance | VICE News". News.vice.com. 2015-01-23. Retrieved 2015-09-05.
  3. ↑ "UN Launches Powerful, First Ever, VR Film following Syrian Refugee Girl". TechCrunch. 2015-01-23. Retrieved 2015-09-05.
  4. ↑ "Now You Can Sit In The Middle Of 'Saturday Night Live' History". MTV. 2015-03-16. Retrieved 2015-09-05.
  5. ↑ "6 Things You Should Know About the VR Horror Film Catatonic". WIRED. 2015-03-18. Retrieved 2015-09-05.
  6. ↑ "How The NY Times Is Sparking the VR Journalism Revolution". WIRED. 2015-04-27. Retrieved 2015-09-05.
  7. ↑ "Nike's Virtual Reality, 360-Degree "The Neymar Jr. Effect" Video". Core77. Retrieved 2015-09-05.
  8. ↑ "Customers can don a Samsung VR set and take a trip to Peru". Usatoday.com. 2015-08-17. Retrieved 2015-09-05.
  9. ↑ James Temperton. "Waves of Grace: experience the horror of Ebola in virtual reality (Wired UK)". Wired.co.uk. Retrieved 2015-09-05.
  10. ↑ "Chris Milk: How virtual reality can create the ultimate empathy machine | TED Talk". TED.com. Retrieved 2015-09-05.
  11. ↑ "2015". The Webby Awards. Retrieved 2015-09-05.
  12. ↑ Hughes, Neil (2015-08-01). "The best virtual reality apps for iPhone, compatible with Google Cardboard". Appleinsider.com. Retrieved 2015-09-05.
  13. ↑ "Milk, Milling-Smith, Carmody Launch VRSE Works VR Projects | Ad Critic News - Advertising Age". Adage.com. 2015-01-28. Retrieved 2015-09-05.
  14. ↑ "New Frontier exhibition at Sundance focuses on the future". LA Times. 2015-01-22. Retrieved 2015-09-05.
  15. ↑ "Vice News Offers Immersive Report On The ‘Millions March’ Protest Using VR". TechCrunch. 2015-01-23. Retrieved 2015-09-05.
  16. ↑ "At Sundance, the VR Filmmaking Revolution Is Officially Underway". WIRED. 2015-01-26. Retrieved 2015-09-05.
  17. ↑ Todd Spangler (2015-01-23). "Sundance: Vice News to Premiere Virtual-Reality Feature from Spike Jonze, Chris Milk". Variety. Retrieved 2015-09-05.
  18. ↑ Adario Strange (2015-04-28). "How this startup helped the 'New York Times' create a virtual New York City". Mashable.com. Retrieved 2015-09-05.
  19. ↑ "Chris Milk: How virtual reality can create the ultimate empathy machine | TED Talk". TED.com. Retrieved 2015-09-05.
  20. ↑ "Clouds Over Sidra Wins Sheffield Doc/Fest Award". VRFocus. 2015-06-10. Retrieved 2015-09-05.
  21. ↑ "Nike Puts You in Neymar's Shoes on the Soccer Pitch With VR Experience - Interactive (video)". Creativity Online. 2015-07-10. Retrieved 2015-09-05.
  22. ↑ "TOMS Brings Virtual Reality Giving Trips to Retail Customers". VRScout. 2015-07-24. Retrieved 2015-09-05.
  23. ↑ "Visit an Ebola Hot Zone In the Virtual Reality Film ‘Waves of Grace’ - Speakeasy - WSJ". Blogs.wsj.com. 2015-09-01. Retrieved 2015-09-05.
  24. ↑ "This Ebola Documentary Shows VR Film's Radical Potential". WIRED. 2015-09-01. Retrieved 2015-09-05.
  25. ↑ Carter, Meg. "A New Ebola Documentary Shows Off The Potential Of 360-Degree Filmmaking | Co.Create | creativity + culture + commerce". Fastcocreate.com. Retrieved 2015-09-05.
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