WIMX

WIMX
City	Gibsonburg, Ohio
Broadcast area	Toledo, Ohio
Branding	Mix 95.7
Slogan	The Best Variety of Hits and Oldies
Frequency	95.7 (MHz)
First air date	November 15, 1988 (as WRED)
Format	Urban adult contemporary
ERP	3,500 watts
HAAT	132 meters
Class	A
Callsign meaning	Anagram of "Mix"
Owner	Urban Radio Broadcasting (Urban Radio Licenses, LLC)
Sister stations	WJZE
Website	http://mix957.net

WIMX is an Urban Adult Contemporary radio station licensed to Gibsonburg, Ohio, known as "Mix 95.7". It is the Northwest Ohio radio home of the Tom Joyner Morning Show.

History

The station began broadcasting on November 15, 1988 with an Adult Contemporary format with the call letters WRED . The station was known as "Red 95.7". WRED was founded by longtime Toledo radio personality Buddy Carr and his wife Carolyn. Among the many formats for 95.7, was a simulcast of Toledo classic country music station WTOD 1560AM, later to become its sister station.

WIMX transmitter site and former studio building at 1201 Fremont Pike, Woodville, Ohio. The building at the right of the tower served as its studio location from its beginnings in 1988 to 1993.

In 1993, Booth American, licensee of contemporary country-formatted WKKO K-100 in Toledo, assumed control of WRED in a local marketing agreement (LMA), which became allowed under newly relaxed Federal Communications Commission (FCC) duopoly ownership limits that permitted companies to control two FM stations in a single market. The deal was made in response to a nationwide spike in country music listenership at the beginning of the 1990s. WRED's operations, now under Booth American's control, moved to the same facility as WTOD and WKKO on Arlington Avenue in south Toledo, but the antenna and transmitter facility (and a since-vacant studio building) remained in Woodville. On August 30, 1993, the station switched to a new hit country format and was known as "Young Country Y-95.7" WYHK. The LMA deal ended in 1995 with an outright purchase. However, WYHK was never a ratings success and was a weak complement to its sister station, K100.

March 20, 1996 "Young Country Y-95.7" became Urban AC "MIX 95.7". The station was later purchased by Cumulus Broadcasting, and then sold again to Riverside Broadcasting. Riverside Broadcasting then sold WIMX to its current owner, Urban Radio Broadcasting in April 2003 .

External links

Mix 95.7 website

Radio stations in the Toledo, Ohio market

By FM frequency	88.1 88.3 88.3 88.9 89.3 89.7 90.3 91.3 92.1 92.5 92.9 93.5 94.1 94.5 94.9 95.7 96.1 96.9 97.3 98.3 99.1 99.5 99.9 100.7 101.5 102.3 103.3 103.7 104.1 104.7 105.5 105.9 106.5 107.3 107.7 107.9

By AM frequency	730 1230 1370 1470 1520 1560

Digital radio	1230 1370 92.5-1 92.5-2 93.5-1 99.9-1 101.5-1 101.5-2 104.7-1 104.7-2 105.5-1 105.5-2 106.5-1

Internet radio	WFAL Falcon Radio

By callsign	W221BG W225AM W231AJ W235BH W258BT W264AK W277BI W281AL W290BA WBGU-FM WCKY-FM WCWA WGTE-FM WIMX WIOT WJUC WJYM WJZE WKKO WKXA-FM WLQR-FM WMIM WMLZ-LP WMTR-FM WNKL WNOC WNWT WOTL WPFX-FM WPOS-FM WRQN WRVF WSPD WTOD WTPG WVKS WWWM-FM WWYC WXKR WXTS-FM WXUT WYSZ

Ohio radio markets Akron Canton Cincinnati Cleveland Columbus Dayton Lima Marietta Toledo Youngstown–Warren Other Ohio radio regions Ashtabula Ironton Mid-Ohio Sandusky Southern Ohio Wheeling/Steubenville See also List of radio stations in Ohio List of radio stations in Michigan Detroit Radio South Central Michigan Radio Southwestern Ontario Radio

Urban Radio Broadcasting

Florence/Muscle Shoals, AL	WLAY WLAY-FM WMSR-FM WMXV WVNA WVNA-FM

Columbus/Starkville/West Point, MS	WACR-FM WAJV WMSU

Toledo, OH	WIMX WJZE

Coordinates: 41°28′19″N 83°25′05″W / 41.472°N 83.418°W / 41.472; -83.418

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