WJXR

WJXR
City	Macclenny, Florida
Broadcast area	Jacksonville, Florida
Branding	Latina 92.1
Frequency	92.1 MHz
First air date	1985
Format	Spanish tropical
ERP	25,000 watts
HAAT	100 meters
Class	C3
Facility ID	73151
Callsign meaning	JaXsonville Radio
Former callsigns	WBKF (?-1984)
Owner	WJXR, Inc.
Webcast	Listen Live
Website	Latina 92.1

WJXR 92.1 FM is a radio station located in Macclenny, Florida in Baker County. The station is operated by Norsan Consulting And Management, Inc. under a local marketing agreement. On December 31, 2014 at 10:00 pm ET, the station flipped the format to Spanish tropical, simulcasting WNNR.^[1]

WJXR as The Bargain Channel

The bulk of the station's airtime was devoted to The Bargain Channel program, which consisted of broadcasting cut-rate prices on a wide variety of items, similar to the "Trading Post"-type programs that was the genesis of cable shopping channels like the Home Shopping Network. The station was purchased in 1985 by Sarah and Greg Perich and was converted soon thereafter to a larger, more bargain-oriented format.^[2]

As The Bargain Channel its popularity rested, in part, in the idiosyncrasies of the hosts and the matchless scope of the items being sold. For example, the Bargain Channel has marketed large quantities of batteries, "miscellaneous" meats, tiger's eye men's rings, and burlap sacks. Many of the products on WJXR were sold in seemingly randomly matched packages, such as 4 packs of miscellaneous chicken combined with a 2 person vacation to either Disney World or Sea World for only $109. These packages are known as "deals". Callers will often purchase items by saying "I want two deals of them batteries" or "can I get two deals of the pizza pans??"

Trivia

WJXR's call letters stand for "Jacksonville Radio."
The station's call letters were often used by hosts to greet callers. Due to their often thick Southern dialect, hosts habitually pronounced the letters as the now-signature "Dubjexar?". Another popular caller greeting was "Welcome to the Bargain Channel," with "tothebarginchannel" slurred together in a humorous fashion.
WJXR used to have a country format, and had the slogan "Shark Country." The station logo was a shark dressed as a cowboy.
A mascot, a chihuahua named Delia Diamonique, used to appear at remote broadcasts.

References

↑ Norsan Media To Acquire WJXR Jacksonville; Flip To Spanish Tropical - RadioInsight, December 31, 2014.
↑ 2006 WJXR history

External links

Official website

Query the FCC's FM station database for WJXR

Radio-Locator information on WJXR

Radio stations in the Jacksonville, Florida market

By AM frequency	550 600 690 930 970 1010 1050 1160 1170 1190 1220 1240 1320 1360 1400 1420 1460 1530 1570 1600

By FM frequency	88.1 88.7 89.3 89.9 90.5 90.9 91.7 92.1 92.5 92.9 93.3 94.1 95.1 96.1 96.9 97.3 97.9 99.1 99.5 Jacksonville 99.5 St. Augustine 99.9 100.7 101.5 101.9 102.1 102.3 102.9 103.7 104.5 105.3 105.5 105.7 106.1 106.5 106.9 107.3

By callsign	WAOC WAPE-FM WAYR WBHU WBOB WCGL WCRJ WECC-FM WEJZ WEWC WEZI WFOY WFXJ WGNE-FM WJBT WJCT-FM WJFR WJGL WJGM WJKV WJNJ WJSJ WJXL WJXR WKSL WKTZ WMUV WNNR WOKV WOKV-FM WQIK-FM WQOP WROS WSOL-FM WSOS WSOS-FM WTRJ-FM WVOJ WWIO WWJK WXXJ WYFB WYMM WZAZ WZNZ W225BI W247CF W258BF W258CN W270CD W271CJ W272CQ W279AG W291CI W295AZ

Defunct	WSVE/1280

Florida radio markets Daytona Beach Fort Myers–Naples–Marco Island Ft. Pierce–Stuart–Vero Beach Ft. Walton Beach Gainesville–Ocala Jacksonville Lakeland-Winter Haven Melbourne–Titusville–Cocoa Miami–Ft. Lauderdale Orlando Panama City Pensacola Sarasota–Bradenton Tallahassee Tampa–St.Petersburg–Clearwater West Palm Beach–Boca Raton Other Florida radio regions Florida Keys Lake City Sebring See also List of radio stations in Florida Brunswick Radio

Coordinates: 30°17′56″N 82°00′54″W / 30.299°N 82.015°W / 30.299; -82.015

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