WLAK (AM)

WLAK
City	New Holstein, Wisconsin
Broadcast area	Calumet County Fox Cities
Branding	True Oldies 1530
Frequency	1530 kHz
First air date	1982 (as WMBE)
Format	Oldies
Audience share	0.1 (Fa'09, R&R^[1])
Power	350 watts daytime only
Class	D
Facility ID	6649
Transmitter coordinates	44°1′10.00″N 88°9′32.00″W / 44.0194444°N 88.1588889°W / 44.0194444; -88.1588889
Callsign meaning	Wisconsin Lake WinneBago
Former callsigns	WMBE (1982-2012) WLWB (2012-2015)
Owner	Metro North Communications, Incorporated (Metro North Communications, Inc.)
Sister stations	WGBW, Denmark, Wisconsin

WLAK (1530 AM) is a daytime-only radio station licensed to the Calumet County community of New Holstein, Wisconsin, the station serves the Appleton-Oshkosh area, with a northwest of Chilton. The station is owned by Mark Heller through his operating company, Metro North Communications.

In October 2012, the then-WLWB was granted a U.S. Federal Communications Commission (FCC) construction permit to move to a new transmitter site and increase power to 350 watts daytime only. Construction was completed in late July 2013.

History

Just prior to its sale, WMBE was rented by Mountain Dog Media, a company owned by former State Senator Randy Hopper.^[2] It was operated as a sister station to Sheboygan's WCLB (950), and outside of engineering staff and remote broadcasts, all office and broadcasting operations were maintained out of the studios of sister stations WFON & KFIZ from Fond du Lac.

From sign-on, the station acted as ESPN Radio's Fox Cities affiliate until March 2011, when it and WCLB were dropped by ESPN Radio due to Mountain Dog's refusal to pay branding and licensing fees as requested by the network, and carry the network's afternoon programming. The station was rebranded as 1530, The Game and became an affiliate of Fox Sports Radio.

On June 1, 2011, DX-midAMerica reported that WMBE had changed to a new format, classic country.^[3] On October 25, 2011, the FCC's Public Notice showed the station was to be sold to Metro North Communications, Incorporated for $60,000 cash.

The station was recalled as WLWB on January 3, 2012, calls that had been used by Chilton-licensed WXMM (92.9) before the sale of that station from Metro North to Woodward Communications in July 2011. On January 10, 2012, the original tower at the corner of Park Rd. and MB Lane south of Chilton was taken down and the station was taken silent while a new site was located and approved. The new tower northwest of Chilton was activated to better serve the Fox Cities and Green Bay in August 2013. The station carried a regional Mexican format, provided by Luis Bello under a time brokerage agreement. The agreement with Bello was terminated by the parties, mutually, on December 2, 2013, and an automated oldies format filled the interim period.

After a period of time where the station was dark due to damage to their transmitter grounding system, WLWB returned to the air on December 18, 2014 as a daytime-only simulcast of Two Rivers-licensed sister station WEMP (98.9), which carries an easy listening/soft oldies format.

On August 6, 2015, WLWB went silent.

On October 14, 2015, WLWB changed their call letters to WLAK.

On March 13, 2016 WLAK returned to the air with oldies, branded as "True Oldies 1530".

References

↑ "Appleton-Oshkosh Market Ratings". Radio & Records.
↑ "WLAK Facility Record". United States Federal Communications Commission, audio division.
↑ "Upper Midwest Broadcasting". Northpine.com. Retrieved 2012-12-09.

External links

Query the FCC's AM station database for WLAK

Radio-Locator Information on WLAK

Radio stations in the Appleton–Oshkosh, Wisconsin market (Fox Cities)

(sub-market of Green Bay)

By FM frequency	88.1 88.7 89.3 89.9 90.1 90.3 91.1 91.7 91.9 92.9 93.5 94.3 95.3 95.9 96.9 97.7 98.5 99.5 100.3 101.1 101.7 102.1 103.9 104.3 104.7 105.7 107.1 107.5 107.7

By AM frequency	620 690 980 1050 1150 1170 1280 1360 1400 1450 1490 1530 1570

By callsign	KFIZ W204BK W237AA W269CJ W271AC W299BW WAPL WBJZ WCUB WDKV WDUZ WDUZ-FM WEMI WFDL WFDL-FM WFON WGEE WHBY WHID WIXX WJOK WKSZ WKZG WKZY WLAK WNAM WNCY-FM WORQ WOSH WOVM WPKR WPNE WQLH WRST-FM WSCO WTAQ WTMJ WVBO WVCY WVFL WWWX WYDR

Nearby radio markets Green Bay Madison Milwaukee–Racine Sheboygan–Manitowoc Wausau–Stevens Point Wisconsin Dells–Baraboo See also List of radio stations in Wisconsin

Radio stations serving Green Bay and Northeastern Wisconsin

(see also: Appleton-Oshkosh)

by FM frequency	88.1 88.5 89.3 89.7 90.1 90.5 91.3 91.5 92.7 93.1 93.5 94.3 94.7 95.9 96.9 97.5 98.5 99.7 100.3 101.1 101.5 101.9 102.7 103.1 103.5 104.3 104.9 105.7 106.3 106.7 107.5

by AM frequency	980 1050 1150 1280 1360 1400 1440 1530 1590

NOAA Weather Radio frequency	162.550

by callsign	KIG65 W209BM W226BD W270AJ WAPL WAUN WCUB WDKF WDUZ WDUZ-FM WEMY WGBW WGEE WHBY WHID WIXX WJOK WKRU WKSZ WKZG WLAK WNAM WNCY-FM WNFL WOGB WORQ WPCK WPFF WPNE WPVM WQLH WRMW WRVM WTAQ WTAQ-FM WYDR WZOR

Nearby radio markets Fox Cities Milwaukee–Racine Sheboygan–Manitowoc Wausau–Stevens Point Door County Iron Mountain See also List of radio stations in Wisconsin

Oldies radio stations in the state of Wisconsin

By frequency	740 1050 1150 1230 1290 1350 1360 1450 1450 1460 1490 1530 1540 1590 93.1 93.7 94.5 95.7 106.5 107.3

By callsign	WBGR-FM WBOG WDGY WDLB WEAQ WGBW WGEZ WHRY WJBL WKCH WLAK WLIP WNXR WPDR WRIT-FM WRJO WTKM WVRQ WXCO WZTI

By city	Beloit Chippewa Falls Denmark Eagle River Greenfield Hartford Hudson Hurley Iron River Kenosha Ladysmith Marshfield Milwaukee Monroe New Holstein Portage Tomah Viroqua Wausau Whitewater

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Wisconsin See also Oldies Classic Hits

Daytime-Only radio stations in Wisconsin

Stations	WAQE - Rice Lake WBOG - Tomah WCSW - Shell Lake WDGY - Hudson WFDL - Waupun WHIT - Madison WISS - Berlin WLAK - New Holstein WRRD - Waukesha WTKM - Hartford WWIS - Black River Falls

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