WLAN-FM

WLAN-FM

City	Lancaster, Pennsylvania
Broadcast area	South Central Pennsylvania
Branding	FM97
Slogan	"Lancaster's #1 Hit Music Station"
Frequency	96.9 MHz
First air date	January 1948
Format	Top 40
ERP	50,000 watts
HAAT	152 meters (499 feet)
Class	B
Facility ID	52259
Transmitter coordinates	40°02′52″N 76°27′25″W / 40.04778°N 76.45694°W / 40.04778; -76.45694 (NAD27)
Callsign meaning	W LAN caster
Owner	iHeartMedia, Inc. (Clear Channel Broadcasting Licenses, Inc.)
Sister stations	WLAN (AM)
Webcast	Listen Live
Website	FM97.com

WLAN-FM (96.9 FM, "FM 97 WLAN") is a commercial FM radio station licensed to serve Lancaster, Pennsylvania. The station is owned by iHeartMedia, Inc. and licensed to Clear Channel Broadcasting Licenses, Inc. WLAN-FM broadcasts a contemporary hit radio music format. The signal covers South Central Pennsylvania and can be heard in neighboring communities such as York, Harrisburg, Reading and Lebanon. Studios are located on Crown Avenue in Lancaster and the transmitter and broadcast tower are located near Prospect Road in West Hempfield Township, Lancaster County.

History

The station first went on the air in January of 1948 as a companion to WLAN. The stations were originally owned by The Altdoerffer Family of Lancaster County, Pennsylvania. In its early years, WLAN-FM simulcast the programming of its AM sister station. By the 1970s, WLAN-FM was airing a separate Album-oriented rock format and was an affiliate of the ABC Radio FM Network.

In the early 1990s FM 97 had begun to lose both audience and revenue share to several competing radio stations in the Lancaster, York and Harrisburg radio markets. New GM/VP Chuck Lontine, with the help of Scott Shannon (then the program director of WPLJ in New York City), created "The New Sound of FM 97 WLAN". This sound was a hybrid radio format of Hot AC, Top 40 and some Classic Rock. By avoiding hip hop and softer music, Lontine created a "listener delta strategy" between the popular WROZ (The Rose), which was Soft Adult contemporary music and harder edged stations in the market playing Urban/Hip Hop and Album Rock. The results were favorable primarily with women between the ages of 25-34. Within a year, the station was ranked number one in the market by the Arbitron Ratings Company.

Former branding

To further insure the station's success, Lontine reconfigured the station's transmission and audio facility with the help of technical and studio engineers Frank Grunstein and Frank Fody.

The original air staff of the "New Sound" was Cadillac Jack as Operations Manager and Morning Show Hosts Patty Ford from Eagle 106/Philadelphia (now WISX) and Mark Cruz from X104 Fresno, California (KFBT). Today, Cadillac Jack is the afternoon drive host on WOGL in Philadelphia and Patty Ford is a national voice over artist in Boston. Chuck Lontine became a media investment banker and is the managing director of Marconi Media Ventues in Denver.

References

External links

WLAN-FM official website

Query the FCC's FM station database for WLAN

Radio-Locator information on WLAN

Query Nielsen Audio's FM station database for WLAN

Radio stations in the Lancaster, Pennsylvania market

By FM frequency	89.1 90.3 90.7 91.3 91.7 92.9 94.5 96.9 101.3 103.7 105.1

By AM frequency	940 1390 1490 1580 1600

By callsign	WADV WDAC WFNM WIOV WIXQ WJTL WLAN WLAN-FM WLCH WLPA WLRI-LP WPDC WROZ WRTL WVZN WXCY

Pennsylvania radio markets Allentown–Bethlehem Altoona Bradford–Coudersport Chambersburg–Waynesboro Erie Harrisburg–Lebanon–Carlisle Lancaster Montrose New Castle Philadelphia Pittsburgh Reading Sayre–Towanda–Mansfield–Wellsboro Wilkes-Barre–Scranton Williamsport York Other Pennsylvania radio regions Bedford Indiana Johnstown Lewistown–Mifflintown Meadville–Franklin Punxsutawney–DuBois St. Marys–Emporium–Kane State College Stroudsburg Sunbury–Selinsgrove–Lewisburg Warren See also List of radio stations in Pennsylvania

CHR / Top 40 radio stations in the state of Pennsylvania

By frequency	92.1 92.1 92.7 93.1 93.9 94.1 94.5 95.3 95.7 95.9 96.1 96.5 96.9 97.1 97.3 97.7 98.5 99.3 99.7 100.1 102.1 103.7 104.1 107.9

By callsign	WAEB-FM WAKZ WBHD WBHT WBHV-FM WDNH-FM WEHP WHKF WIOQ WJHT WKBI-FM WKRF WKRZ WKST-FM WLAN-FM WNUZ WQKX WQYX WRTS WVRT WVRZ WWOT WZMP WZZE

By city	Allentown Altoona Clearfield Erie Glen Mills Harrisburg Honesdale Johnstown Lancaster Lawrence Park Mercersburg Mount Carmel Olyphant Philadelphia (WIOQ) Philadelphia (WZMP) Pittsburgh Saint Marys Scranton Scranton Sharpsville State College Sunbury Tobyhanna Williamsport

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Pennsylvania See also Contemporary Hit Radio Rhythmic KISS-FM MOVin Radio Disney

iHeartMedia

Corporate officers	Bob Pittman (Chairman/CEO)

Board of directors	Lowry Mays Irving Azoff B. J. "Red" McCombs J. C. Watts John H. Williams

Radio stations	List of radio stations owned by iHeartMedia

Radio networks	Fox Sports Radio Premiere Networks Premium Choice Total Traffic and Weather Network

Miscellaneous	Clear Channel Outdoor Clear Channel UK iHeartRadio List of programming syndicated by iHeartMedia Mediabase Radio Computing Services

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