WLER-FM

WLER-FM
City	Butler, Pennsylvania
Broadcast area	Butler, Pennsylvania / Pittsburgh
Branding	97.7 The Rock Station
Slogan	Rock Done Right!
Frequency	97.7 MHz
First air date	March 14, 1949
Format	Mainstream rock
ERP	4,600 watts
HAAT	114 meters
Class	A
Facility ID	71242
Callsign meaning	ButLER County
Former callsigns	WISR-FM WBUT-FM
Owner	Butler County Radio Network
Webcast	Listen Live
Website	977rocks.com

WLER-FM is a mainstream rock radio station that officially can be heard in Butler County, Pennsylvania, but can also be heard in parts of northern Allegheny County, including Pittsburgh. The station, which is owned by the Butler County Radio Network, operates at 97.7 MHz with an ERP of 4.6 kw and is licensed to Butler, Pennsylvania.

Beginnings

As WISR-FM

WLER-FM's beginnings, like most FM's, were rather humble. The station began as WISR-FM, when the AM license had been issued for those same call letters when the license was first granted in 1941. The ownership at that time, Butler Broadcasting Company, chose to turn the license back to the FCC after having the FM license failed to make any kind of an impact financially.

As WBUT-FM

However, the license was recovered years later by WISR's AM crosstown competitor, WBUT, returning to the air in 1959. The station operated as WBUT-FM for many years until the late 1970s, when the call letters were changed to WLER-FM, and the station began to originate more of its own separate programming, though much of it was done through voice-tracked automation on a 10-inch reel tape-based automation system constructed by owners Bob and Ron Brandon. The station was an adult contemporary formatted station for much of its existence, using music and personalities provided by Concept Productions, based in Roseville, California. The procedure of voice-tracking was a relatively new concept at the time, before becoming standard practice in the late 90's. The presentation of the voice-tracked announcers led many to believe that Steve Tyler, Dave Ware, and Terry Nelson were all on-site. The station simulcast from 6 to 8am during morning drive and during the last three hours of the day before signing off at 10pm.

As WLER-FM and format changes to hot adult contemporary & adult contemporary

WLER saw its biggest change in the spring of 2006, when the WBUT simulcast ended and the station began to take on a more Adult CHR (Top 40)-oriented approach. Where its two AM affiliate stations tend to serve Butler County, WLER gravitates more towards the suburbs north of Pittsburgh, as well as surrounding communities such as Grove City, Franklin, Mercer, Kittanning, and New Kensington.

Since the flip of WLTJ to adult top 40, WLER-FM returned to its adult contemporary format, being the only station in Pittsburgh similar to its WSHH rival, but becoming similar to Kansas City's KZPT in terms of sound. It also carried the Hollywood Confidential show as well. WLER-FM is reported as AC on RadioStationWorld.com, but does not report to Mediabase or Nielsen BDS.

WLER-FM is one of the few AC stations in Pennsylvania not broadcasting wall-to-wall Christmas music from the weeks of November-December (until the 26th) and one of the few major-market AC stations to stick to its AC format from November-December (a trend done with WMJX Boston), although its WSHH rival airs them.

Format change to "The Rock Station"

During the Memorial Day Weekend of 2012, WLER-FM flipped its format from Adult Contemporary to Active Rock and is now branded as "The Rock Station" with new imaging. This left only WSHH for the adult contemporary audience.

The station flipped from All Hitz 97.7 to The Rock Station on May 25, 2012 at 4:45 PM. The last song as an adult contemporary station was Nickelback's Someday. The stunting then began with "All Radio is dead"' and a montage of All Hitz 97.7 promos and music was played. Then it was announced. "Surprise. Here's something to remember this Memorial Day Weekend. We kicked All Hitz to the curb. Welcome to your new home for rock. The Rock Station 977 WLER-FM. Butler. Cranberry.". The first song on The Rock Station was Def Leppard's Rock Of Ages.

External links

Official website

Query the FCC's FM station database for WLER

Radio-Locator information on WLER

Query Nielsen Audio's FM station database for WLER

Radio stations in the Pittsburgh market

By FM frequency	88.1 88.1 88.3 88.7 88.9 89.3 90.1 90.5 91.3 91.7 92.1 92.1 92.5 92.9 93.7 94.5 94.9 95.3 95.7 96.1 96.9 97.7 98.3 98.9 99.3 99.7 100.1 100.7 101.1 101.5 102.5 103.1 103.5 103.7 103.9 104.3 104.7 105.1 105.9 106.3 106.7 107.1 107.5 107.9

By AM frequency	540 590 620 660 680 730 770 810 860 910 940 970 1020¹ 1080 1150 1210 1250 1280 1320 1360 1380 1410 1450 1460 1480 1490 1510 1550 1570 1640 ¹ Clear-channel stations with extended nighttime coverage

NOAA Weather Radio frequency	162.550

Digital Radio	89.3-1 89.3-2 90.5-1 90.5-2 90.5-3 91.3-1 92.9-1 92.9-2 92.9-3 92.9-4 93.7-1 93.7-2 94.5-1 94.5-2 96.1-1 96.1-2 96.9-1 96.9-2 96.9-3 96.9-4 99.7-1 100.7-1 100.7-2 100.7-3 102.5-1 102.5-2 104.7-1 104.7-2 105.9-1 105.9-2 107.9-1 107.9-2

By callsign	KDKA¹ KDKA-FM KFX300 KIH35 KQV W261AX WAMO WANB WAOB WAOB-FM WAVL WBGG WBJV WBUT WBVP WBZZ WCAL WCNS WCYJ WDIG WDSY-FM WDVE WEDO WEGW WESA WFSJ-LP WFGI WGBN WGLZ WHJB WISR WIUP WJAS WJPA WJPA-FM WJST WKBN WKFB WKGO WKHB WKPL WKST WKST-FM WKVE WLCY WLER WLSW WLTJ WMBA WMBS WMNY WHOT WMUG-LP WNJR WOGG WOGH WOGI WOHI WORD WPGB WPGP WPGR WPHP WPIT WPKL WPKV WPTS-FM WQED WQMU WQTW WRCT WRRK WSHH WSRU WTYM WUKL WVKF WVNP WWCS WWNL WWSW WWVA WXDX WYEP WYFU WYZR WZUM

Defunct	WKZV 1110 AM WASP 1130 AM WBGI 1340 AM WSTV 1340 AM WZUM 1590 AM

Pennsylvania radio markets Allentown–Bethlehem Altoona Bradford–Coudersport Chambersburg–Waynesboro Erie Harrisburg–Lebanon–Carlisle Lancaster Montrose New Castle Philadelphia Pittsburgh Reading Sayre–Towanda–Mansfield–Wellsboro Wilkes-Barre–Scranton Williamsport York Other Pennsylvania radio regions Bedford Indiana Johnstown Lewistown–Mifflintown Meadville–Franklin Punxsutawney–DuBois St. Marys–Emporium–Kane State College Stroudsburg Sunbury–Selinsgrove–Lewisburg Warren Mass media in the Pittsburgh Area Radio stations TV stations Newspapers See also List of radio stations in Pennsylvania

Coordinates: 40°53′51″N 79°53′21″W / 40.8976°N 79.8892°W / 40.8976; -79.8892

This article is issued from Wikipedia - version of the Monday, April 07, 2014. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.