WLRB

WLRB
City of license Macomb, Illinois
Slogan Macomb's First Radio Station
Frequency 1510 kHz
Format Talk
Power 1,000 watts (daytime)
250 watts (critical hours)
Class D
Former callsigns WKAI (?1984)
Owner Fletcher Ford
(Virden Broadcasting Corp.)
Sister stations WJEQ, WKAI, WLMD, WMQZ, WNLF[1]
Website wlrbam.com

WLRB is a daytimer radio station licensed to Macomb, Illinois on 1510 kHz. It broadcasts a Talk format.

Because WLRB shares the same frequency as clear-channel station WLAC in Nashville, Tennessee, WLRB broadcasts only during the daytime.

For a time, WLRB was running a Music of Your Life radio network, but Jones Radio Networks divested it in favor of its own Jones Standards format. As Dial Global acquired Jones, the "Jones Standards" network was dissolved and "America's Best Music" took its place. WLRB later switched to talk programming.

WLRB was owned by Prairie Radio Communications/WPW Broadcasting, Inc. until January 2009, when was bought by Nancy Foster's Colchester Radio, Inc. to become part of Prestige Communications.[2][3]

Effective November 30, 2015, WLRB and five sister stations were sold to Fletcher Ford's Virden Broadcasting Corp. at a purchase price of $725,000.

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External links

Coordinates: 40°29′50″N 90°40′30″W / 40.49722°N 90.67500°W / 40.49722; -90.67500


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