WLUB
City | Augusta, Georgia |
---|---|
Broadcast area | CSRA |
Branding | 105.7 The Bull |
Slogan | Augusta's #1 for Country |
Frequency | 105.7 MHz |
Translator(s) | 106.3 W292EE (Augusta-Richmond County, relays HD2) |
First air date | March 10, 1952 (as WAUG-FM) |
Format |
Country HD2: Classic Country "106.3 Bull Icons" |
ERP | 100,000 watts |
HAAT | 371 meters |
Class | C |
Facility ID | 59250 |
Callsign meaning | BUL spelled backwards |
Former callsigns |
WAUG-FM (1952-1980) WYMX (1980-1984) WFMG (1984-1985) WZNY (1985-1986) WLTO (1986) WZNY (1986-2004) WIBL (2004-2007) WEKL (2007-2013) WSCG (2013-2016) |
Owner |
iHeartMedia, Inc. (Capstar TX LLC) |
Webcast |
Listen Live Listen Live (HD2) |
Website |
Bull1057.com 1063BullIcons.com (HD2) |
WLUB, also known as "105.7 The Bull" is a country music radio station located in Augusta, Georgia. The station is licensed by the Federal Communications Commission (FCC) to broadcast on 105.7 FM with an effective radiated power (ERP) of 100 kW. Its studios are located at the Augusta Corporate Center near the I-20/I-520 interchange in Augusta, and the transmitter tower is in Beech Island, South Carolina.
WLUB operates a classic country-formatted station on WLUB-HD2 and on translator W292EE as 106.3 Bull Icons.
History
WLUB signed on in July 1994. It began life as Eagle 102 - Classic Hits, broadcasting on the 102.3 frequency. That frequency had previously been WGUS - Big Gus (Country), Power 102 (CHR), and Froggy 102 (Country). Eventually, it became a Classic Hits station before settling on the Classic Rock format. After years of dominating the rock market in Augusta with only a 6,000 watt signal, on August 13, 2007 WEKL traded frequencies with sister country station WIBL, becoming "Eagle 105.7" while WIBL moved to 102.3, becoming "102.3 The Bull".
The 105.7 frequency began in 1952 as WAUG-FM, simulcasting WAUG-AM 1050 (now WFAM). The station was sold in 1980 and became WYMX with an album rock format known as "Rock 106". This format lasted until 1984 when it became WFMG with an adult contemporary format known as "M105". WFMG became "Sunny 105" in early 1986 under the WZNY call letters. In 1994, WZNY was acquired by Savannah Valley Broadcasting, which owned longtime contemporary hit radio outlet WBBQ. A format and airstaff swap was done in August of that year as WBBQ went AC and WZNY became CHR and within a year's time came to be known as Y-105. In September, 2004, WZNY was reborn as "105.7 The Bull", a gold-leaning country outlet with the new call letters of WIBL. On April 1, 2010, WIBL flipped its format back to Top 40, becoming "Y102.3", and soon after returned to the WZNY callsign.
On November 8, 2013, WZNY began stunting with a simulcast of WEKL as it assumed its format as "Eagle 102.3". WEKL, in return, flipped back to Country as "G105.7, Georgia-Lina's NEW Country". On November 21, 2013, WEKL changed its callsign to WSCG to reflect the new format, and the WEKL callsign returned to WZNY, dropping the WZNY callsign from the Augusta area for a second time. The station brought back the syndicated The Bobby Bones Show to mornings on January 2, 2014, it was originally heard for a brief period on Top 40 outlet Y102.3, ironically the station it replaced.
On April 15, 2016, WSCG became 105.7 The Bull and changed its callsign to WLUB. On the same day, a companion classic country station was launched on WLUB-HD2 and on translator W292EE as 106.3 Bull Icons.
The station is owned by iHeartMedia.
Current 105.7 The Bull Line Up
Weekdays
- 6 am − 10 am: The Bobby Bones Show
- 10 am - 1 pm: Madison
- 1 pm − 4 pm: Jay Cruze
- 4 pm − 7 pm: Eddie Foxx
- 7 pm − 12 m: Tige & Daniel
- 12 am − 6 am: After Midnite with Cody Alan
External links
- 105.7 The Bull website
- 106.3 Bull Icons website
- Query the FCC's FM station database for WLUB
- Radio-Locator information on WLUB
- Query Nielsen Audio's FM station database for WLUB
- Query the FCC's FM station database for W292EE
- Radio-Locator information on W292EE
Coordinates: 33°25′19″N 81°50′17″W / 33.422°N 81.838°W