WMGF

WMGF

City	Mount Dora, Florida
Broadcast area	Central Florida
Branding	Magic 107.7
Slogan	More Variety from the 80s to Now
Frequency	107.7 MHz (also on HD Radio) 107.7 HD-2 for "WLOQ" ("Orlando's Smooth Jazz")
First air date	1967 (as WORJ) 1990 (as WMGF)
Format	Adult Contemporary
ERP	98,000 watts
HAAT	484 meters
Class	C
Facility ID	51981
Callsign meaning	W MaGic Florida
Former callsigns	WORJ (1967-1981) WJYO (1981-1990)
Owner	iHeartMedia, Inc. (Clear Channel Broadcasting Licenses, Inc.)
Sister stations	WFLF, WJRR, WRUM, WTKS-FM, WXXL, WYGM
Webcast	WMGF Webstream WMGF-HD2 Webstream
Website	magic107.com wloqradio.com (HD2)

WMGF (107.7 FM, "Magic 107.7") is an adult contemporary radio station serving the Orlando, Florida market. Licensed to Mount Dora, it is owned by iHeartMedia, Inc., and operates out of iHeartMedia, Inc.'s Orlando offices in Maitland. It is broadcast at the FM frequency of 107.7 MHz, with a power of 98,000 watts effective radiated power from a transmitter in Orange City, Florida. As of June 2007, WMGF is broadcasting in HD Radio.

The station is best known for playing Christmas holiday music from Thanksgiving Day through Christmas Day.

History

The frequency used to be occupied in Orlando from 1967 to 1981 by WORJ (an album rock station known in the late 1970s as "Zeta 7") and then from 1981 to 1990 by WJYO-FM "Joy 108", which was also a Soft AC station. WMGF was established in 1990. WJYO is now operated as a Christian rock station in Fort Myers, Florida at the 91.5 FM frequency.

Former logo of the radio station used from September 2001 through March 2005

Former logo of the radio station used from April 2005

On January 25, 2008, it was announced that WMGF-FM is one of several Clear Channel radio stations to be sold, in order to remain under the ownership caps following the sale of Clear Channel to private investors. Until it is sold, WMGF-FM and other stations to be sold will be placed into the Aloha Stations Trust.

Former logo of the radio station used from 2009 to July 2014

WMGF was, for a time, an affiliate of the Delilah After Dark and John Tesh Radio Show. Both were dropped in Fall 2010. As such, the station adopted Clear Channel's Premium Choice and synced the station's playlist with it 24/7 which made the station sounded like it's leaning towards the Adult Top 40 direction by the beginning of 2011. Around Fall 2011, the station had their playlist return to local programming completely. From there, the station leans more towards the Soft AC direction with heavier emphasis on the softer 70s, 80s, and 90s artists like Billy Joel, Elton John, Rod Stewart, James Taylor, Eagles, Jim Croce, Harry Chapin, Loggins and Messina, Air Supply, Kenny Loggins, Benny Mardones, Benjamin Orr, Whitney Houston, Taylor Dayne, Celine Dion, and Amy Grant, along with the upbeat 80s and 90s artists like Shannon, Haddaway, and Ricky Martin and all the recurrents and currents by artists like Train, Kelly Clarkson, Katy Perry, Adele, Bruno Mars, Carly Rae Jepsen, Gotye, Nickelback, and Daughtry that they continue to play which had the station borderline between Mainstream AC and Soft AC at the time. The station is still mostly voice-tracked. By March 2012, the station was placed on the Mediabase add board. When Clear Channel had another round of lay-offs through their stations in Fall 2012, the station's Programming Director was let go, therefore the station morphed back into a Mainstream AC under a new PD in which it had the station emphasize less on softer 70s, 80s, and 90s music by Spring 2013. By July 2014, the station changed their slogan to "More Variety from the 80s to Now". Along with that, the station eliminated 70s music completely and shifted their music to 80s, 90s, 2000s, and today only, which is what most adult contemporary radio stations are doing now.

Although not a Christian music station itself, WJYO produced a program on Sunday mornings called "Glory of Joy", which aired contemporary Christian music. WMGF retained the program after its re-branding. Another weekend staple on WMGF is American Top 40: The 80s (distributed by Clear Channel corporate sibling Premiere Radio Networks).

Smooth Jazz 102.5 and HD-2

Main article: WLOQ

102.5 WLOQ logo used for WMGF-HD2 and W273CA.

WMGF is licensed for HD Radio operations and airs Broadcast Architecture's Smooth Jazz network programming on its HD-2 side channel. In August 2011, the side channel began simulcasting on an FM translator leased by Clear Channel, 102.5 W273CA, as "102.5 WLOQ," restoring the smooth jazz format to analog radio listeners in the immediate Orlando area several weeks after the original WLOQ-FM dropped the format in favor of Spanish language as WHKQ. W273CA's area of strongest coverage includes Orlando's western suburbs, specifically the communities of Winter Garden, Pine Hills, Ocoee, and Clermont. The simulcast on 102.5 FM ended on February 12, 2014, when W273CA flipped to a simulcast of WFLF, which moved from another translator, W283AN (104.5 FM), which flipped to urban as a result of long-time urban station WJHM flipping to Top 40 the day before.

External links

Query the FCC's FM station database for WMGF

Radio-Locator information on WMGF

Query Nielsen Audio's FM station database for WMGF

Radio stations in the Orlando market

By AM frequency	540 580 640 660 740 790 810 950 990 1030 1060 1080 1140 1170 1190 1240 1270 1340 1410 1440/1220/1400 1480 1520 1580 1600 1680

By FM frequency	88.3 89.1 89.9 90.3 90.7 91.5 92.3 93.1 94.5 95.3 95.9 96.5 97.5 98.1 98.9 100.3 101.1 101.9 102.5 103.1 104.1 104.5 105.1 105.9 106.3 106.7 107.3 107.7

By NOAA Weather Radio frequency	162.475

By callsign	KIH63 W226BT W273CA W283AN W297BB WAMT WBZW WCFB WDBO WDBO-FM WDYZ WFLF WHOO WIGW WIXC WJRR WKFL WKIQ WLAA WLAZ WLBE WMFE-FM WMGF WMMO WNTF WNUE-FM WOCL WOKB WOMX-FM WONQ WORL WOTW (FM) WPCV WPOZ WPRD/WOTS/WSDO WPRK WPYO WQBQ WQMP WRLZ WRMQ WRSO WRUM WTKS-FM WTLN WUCF-FM WUNA WVLG WWFL WWKA WXXL WYGM

Defunct	WRAP 833 AM

Satellite radio local traffic/weather XM Channel 229 Sirius Channel 158 Florida radio markets Daytona Beach Fort Myers–Naples–Marco Island Ft. Pierce–Stuart–Vero Beach Ft. Walton Beach Gainesville–Ocala Jacksonville Lakeland-Winter Haven Melbourne–Titusville–Cocoa Miami–Ft. Lauderdale Orlando Panama City Pensacola Sarasota–Bradenton Tallahassee Tampa–St.Petersburg–Clearwater West Palm Beach–Boca Raton Other Florida radio regions Florida Keys Lake City Sebring See also List of radio stations in Florida

Adult Contemporary radio stations in the state of Florida

Stations	WDUV – New Port Richey WEAT – West Palm Beach WEJZ – Jacksonville WFEZ – Miami WFSY – Panama City WHLG – Port Saint Lucie WINK-FM – Fort Myers WJPT – Fort Myers WKLG – Rock Harbor WKTK – Crystal River WLRQ-FM – Cocoa WLYF – Miami WMEZ – Pensacola WMGF – Mount Dora WNCV – Shalimar WRLE-LP – Dunnellon WTLY - Tallahassee WWLL – Sebring WWRM – Tampa WXNX – Sanibel

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Florida

iHeartMedia

Corporate officers	Bob Pittman (Chairman/CEO)

Board of directors	Lowry Mays Irving Azoff B. J. "Red" McCombs J. C. Watts John H. Williams

Radio stations	List of radio stations owned by iHeartMedia

Radio networks	Fox Sports Radio Premiere Networks Premium Choice Total Traffic and Weather Network

Miscellaneous	Clear Channel Outdoor Clear Channel UK iHeartRadio List of programming syndicated by iHeartMedia Mediabase Radio Computing Services

Coordinates: 28°55′12″N 81°19′08″W / 28.920°N 81.319°W / 28.920; -81.319

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