WMJO
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| City of license | Essexville, Michigan |
|---|---|
| Broadcast area | Saginaw-Bay City-Midland |
| Branding | 97.3 Joe FM |
| Slogan | We Play Everything! |
| Frequency | 97.3 MHz |
| First air date | circa 1991 (as WIXC) |
| Format | Variety Hits |
| ERP | 3,000 watts |
| HAAT | 100 meters |
| Class | A |
| Facility ID | 73111 |
| Transmitter coordinates | 43°30′51″N 83°45′51″W / 43.51417°N 83.76417°W |
| Callsign meaning | W M JOe FM |
| Former callsigns |
WEEG (1/5/99-6/24/04) WIXC (9/6/91-1/5/99) |
| Owner | MacDonald Broadcasting |
| Sister stations | WKCQ, WSAG |
| Website | 973joefm.com |
WMJO (97.3 FM, "Joe FM") is a radio station broadcasting a variety hits/classic hits format. Licensed to Essexville, Michigan and broadcasting to the Tri-Cities, the station is one of four locally owned MacDonald Broadcasting radio stations.
It first began broadcasting in 1991 under the WIXC call sign (now used by a sports radio station in Titusville, Florida).[1] The station switched from country when it was purchased by MacDonald in 1998. Since MacDonald owned then competitior WKCQ, the station's format was flipped to classic rock and was known as Eagle 97.3 with the call sign WEEG. In 2004, the station became "Joe-FM", a variety hits format modeled after Jack FM, and changed its call signs once again to WMJO. The station originally had the same playlist and shared personalities with sister station WHZZ 101.7 FM "Mike FM" in Lansing, Michigan. WMJO eventually evolved into a more gold-based Classic Hits format and is considered a hybrid AC and Classic Hits station rather than a true variety hits station like WHZZ.
WMJO 97.3 was the exclusive radio broadcaster of the OHL's Saginaw Spirit ice hockey team. Spirit games are now broadcast on WSGW (100.5).
References
Sources
External links
- Query the FCC's FM station database for WMJO
- Radio-Locator information on WMJO
- Query Nielsen Audio's FM station database for WMJO
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