WMYI

WMYI

City	Hendersonville, North Carolina
Broadcast area	Greenville/Spartanburg, South Carolina
Branding	My 102.5
Slogan	"Fresh Mix"
Frequency	102.5 (MHz)
First air date	April 15, 1958
Format	Hot AC HD2: Smooth Jazz
ERP	19,000 watts
HAAT	552 meters
Class	C1
Facility ID	59818
Transmitter coordinates	35°13′20.00″N 82°32′58.00″W / 35.2222222°N 82.5494444°W / 35.2222222; -82.5494444
Callsign meaning	W MYI
Former callsigns	WKIT-FM (1958-1987)
Owner	iHeartMedia, Inc. (Capstar TX LLC)
Sister stations	WSSL-FM, WESC-FM, WROO, WGVL
Webcast	Listen Live
Website	wmyi.com

WMYI (102.5 FM, "My 102.5") is a Hot AC formatted radio station licensed to Hendersonville, North Carolina, USA, and serving the Upstate and Western North Carolina regions, including Greenville, Spartanburg, and Asheville, North Carolina. The iHeartMedia, Inc. outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 102.5 MHz with an effective radiated power (ERP) of 19 kW. Its studios are in downtown Greenville and its transmitter is in DuPont State Forest.

The playlist consists mainly of music from the 1990s through today, with some 1980s music being played. Its main competition is Entercom Communications' WSPA-FM, which has a softer AC format, and WFBC-FM, who has a top 40 format.

In February 2008, the station began airing Smooth Jazz on its HD2 channel, replacing its previous all-1990s format.

History

Before moving its studios to Greenville, South Carolina, the station was WHKP-FM with 7800 watts^[1] and then WKIT-FM "Kit Country" in Hendersonville, North Carolina, signing on the air April 15, 1958. Once a newer and much higher transmitter site was complete in 1987, the station stunted an all Beatles format then a 102 day music marathon playing over 41,000 songs in a row. After the stunt, the adult contemporary format on the station, known as "MY 102.5", was born and launched with a 102 day music marathon.

WMYI-FM enjoyed large success shortly after it was born in 1987 with the popular "Love and Hudson" Morning Show. During the mid to late 1990s, the station, while still successful, had slipped in Arbitron rankings, but enjoyed a return to the top of the ratings by 2006. In Fall 2006, WMYI-FM was #1 both in age groups 12+ and 25-54 in the Greenville-Spartanburg market, surging past in-house country sisters WESC-FM/WSSL-FM, and even market leader WJMZ-FM. The station's ratings slipped after 2006, and have not returned to number one status since.

For several years until February 2009, the station aired all-1970s music on weekends until they were dropped in February 2009, however the station brought theme weekends back in August 2009 with "Flashback Weekends", playing 1970s and 1980s music. The station aired a Smooth Jazz brunch program on Sunday mornings. The station has "Commercial Free Music Hours" every weekday, running approximately every other hour, starting at 8:00AM.

On July 15, 2011 at midnight, the station updated its traditional adult contemporary format to a more hot adult contemporary format, dropping the 1970s music and a lot of the softer 1980s music that was once a staple of the station. The updated format would have a focus on upbeat 1990s to present music, with some 1980s music sprinkled in. Artists to be heard on the station include Katy Perry, Lady Gaga, Daughtry, and P!nk. The station also debuted new jingles and liners (voiced by Sean Caldwell), and dismissed some of the staff, including morning co-host Bill Love, who had been at the station for nearly 25 years. The station carried the Delilah program nights for many years until January 2012. In April 2012, after almost a year of continuing to report as adult contemporary after the format adjustment, the station started reporting as Hot AC to Mediabase. Ratings slipped to all-time lows under the Hot AC format.

References

↑ Cooley, Art (January 7, 2014). "About Us". WHKP. Retrieved April 21, 2015.

External links

Query the FCC's FM station database for WMYI

Radio-Locator information on WMYI

Query Nielsen Audio's FM station database for WMYI

Radio stations in the Greenville–Spartanburg (Upstate South Carolina) market

By AM frequency	660 800 910 950 1020 1070 1230 1260 1280 1300 1330 1360 1400 1440 1490 1530 1540 1580

By FM frequency	89.3 89.7 90.1 91.1 91.5 92.5 93.3 93.7 94.5 95.5 95.9 96.3 97.7 98.1 98.5 98.9 99.9 100.5 101.1 101.5 102.5 103.1 103.3 103.9 104.9 105.5 106.3 106.9 107.3

By callsign	W209CM W242BX W249CB W253BG WAIM WANS WASC WBWT-LP WCCP-FM WCKI WCSZ WDAB WELP WEPR WESC-FM WFBC-FM WGTK-FM WGVL WHQA WHZT WJMZ-FM WKSF WLFJ WLFJ-FM WMIT WMXP-LP WMYI WOLI WORD WPCI WPJF WPJM WRIX WROO WROQ WRTH WSPA-FM WSPG WSSL-FM WTBI WTOB WTPT WYFG WYRD WYRD-FM

Defunct	WFIS/1600

South Carolina radio markets Charleston Columbia Florence Greenville–Spartanburg Myrtle Beach Rock Hill Other South Carolina radio regions Hilton Head See also List of radio stations in South Carolina

Radio stations in the Asheville, North Carolina market

By FM frequency	88.1 88.7 90.1 90.5 91.3 92.5 93.3 93.7 94.5 94.9 96.5 98.1 98.9 99.9 100.7 100.7 101.5 102.5 103.3 103.7 104.3 105.1 105.9 106.9

By AM frequency	540 570 720 880 970 1010 1230 1310 1350 1380 1450 1460 1590 1600

By callsign	W251AO WAEZ WBHN WCQS WEPR WESC-FM WFBC-FM WGCR WGTK-FM WHBK WHKP WISE WKJV WKJW WKSF WLFA WMIT WMYI WNCW WOXL-FM WPEK WPVM-LP WQNQ WQNS WQUT WRES-LP WRGC WSFM-LP WSKY WSPA-FM WTIJ-LP WTMT WTPT WTZQ WWNC WYQS WYSE WZGM

North Carolina radio markets Asheville Charlotte Fayetteville Greensboro–Winston-Salem–High Point Greenville–New Bern–Jacksonville Raleigh–Durham Other North Carolina radio regions Elizabeth City–Nags Head Roanoke Rapids–South Hill Rocky Mount–Wilson Wilmington See also List of radio stations in North Carolina

iHeartMedia

Corporate officers	Bob Pittman (Chairman/CEO)

Board of directors	Lowry Mays Irving Azoff B. J. "Red" McCombs J. C. Watts John H. Williams

Radio stations	List of radio stations owned by iHeartMedia

Radio networks	Fox Sports Radio Premiere Networks Premium Choice Total Traffic and Weather Network

Miscellaneous	Clear Channel Outdoor Clear Channel UK iHeartRadio List of programming syndicated by iHeartMedia Mediabase Radio Computing Services

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