WSEV-FM

WSEV-FM

City of license	Gatlinburg, Tennessee
Branding	Tennessee's New Mix
Slogan	Mix 105.5
Frequency	105.5 MHz
First air date	1983
Format	Hot AC
ERP	530 watts
HAAT	322 meters
Class	A
Facility ID	17059
Transmitter coordinates	35°42′13″N 83°33′57″W / 35.70361°N 83.56583°W / 35.70361; -83.56583
Callsign meaning	SEVier County
Former callsigns	WNKX(4/87-12/87) WSEV-FM (1987-1990) WDLY (1990-2000)
Owner	East Tennessee Radio Group, LP
Sister stations	WPFT
Website	mixx1055.com

WSEV-FM (105.5 FM, "Mix 105.5") operates as Sevier County's only local FM radio station. While other stations are licensed to Sevierville, their studios are based in Knoxville, Tennessee.

History

WSEV-FM was originally licensed to Gatlinburg, Tennessee, as a sister to WSEV, although the studios for both stations were located in Sevierville, Tennessee. In 1990 the station was purchased, along with its AM sister station WSEV-AM 930, by the Dollywood Broadcasting Company, a privately owned corporation whose owners included Dolly Parton; Orr & Earls Broadcasting, Inc., of Branson, Missouri; and other investors. Orr & Earls Broadcasting, Inc. was selected as the managing partner due to their success in managing Branson-area radio stations KRZK-FM and KOMC. WSEV-FM's call letters were changed to WDLY to reflect the connection with Parton, and the design of the call letters incorporated the Dollywood theme park's butterfly logo. Its format was changed to country music.The station's slogan was "We're Dolly's Station." However, WDLY had a tough time competing against Knoxville's WIVK and WOKI during the years they had a country format. After ten years as WDLY, the station was sold to East Tennessee Radio Group and the call sign reverted to WSEV-FM in May 2000. Its studios were moved from Middle Creek Road in Sevierville to Dumplin Valley Road in Kodak, Tennessee.

External links

Query the FCC's FM station database for WSEV

Radio-Locator information on WSEV

Query Nielsen Audio's FM station database for WSEV

Adult Contemporary radio stations in the state of Tennessee

Stations	WBNT-FM – Oneida WCLE-FM – Calhoun WCMT-FM – South Fulton WDEF-FM – Chattanooga WDUC – Lynchburg WHHM-FM – Henderson WJXA – Nashville WJXB-FM – Knoxville WKBQ – Covington WKRM – Columbia WLQK – Livingston WLZK – Paris WMRO – Gallatin WMXV – Saint Joseph WOCV – Oneida WRJB – Camden WRVR – Memphis WSEV-FM – Gatlinburg WSLV – Ardmore WTFM – Kingsport WTRZ – Spencer

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Tennessee

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