WTVB

WTVB

City	Coldwater, Michigan
Broadcast area	(Daytime) (Nighttime)
Branding	The Voice of Branch County
Slogan	Your Greatest Hits, AM 1590
Frequency	1590 kHz
Translator(s)	95.5 W238CD (Coldwater)
First air date	August 7, 1949
Format	Full service/Oldies
Power	5,000 watts (Daytime) 1,000 watts (Nighttime)
Class	B
Facility ID	67757
Callsign meaning	We're The Voice of Branch County (formerly Twin Valley Broadcasters)
Affiliations	Greatest Mojo (Cumulus Media)
Owner	Duey E. Wright (Midwest Communications, Inc.)
Webcast	Listen Live
Website	wtvbam.com

WTVB, AM 1590, is a regional radio station located in Coldwater, Michigan. It carries largely oldies music and local news and sports, with the ABC Radio Network as its source for national news, and carries Cumulus Media's Classic Hits format. Midwest Communications owns WTVB-AM.

The call letters originally stood for Twin Valley Broadcasting and are in no way connected to any television station, although the station bills itself as "The Voice of Branch County. The "valleys" mentioned (ironically Coldwater is in one of the highest parts of southern Lower Michigan) are apparently the short Coldwater River and the St. Joseph River in south-central Michigan.

WNWN-FM Radio (FM 98.5) "WIN 98-5," licensed to Coldwater and now a country music station primarily targeting the Battle Creek and Kalamazoo areas, was originally WTVB-FM at 98.3, the FM signal that duplicated WTVB when FM radio was new. Like most AM radio stations, WTVB's signal is drastically weakened at night and does endure severe interference during thunderstorms.

WTVB was previously known as 16/TVB for a time. Even 10+ years after that campaign was stopped, and WTVB was officially known as AM 1590 WTVB, local community members have been known to refer to the station as 16/TVB.

Programming

Local programming on WTVB consists of a morning show, "Midday Journal" and "Evening Journal". The News Department covers Branch County with breaking news and updates. The Sports Department covers local high school sports with up-to-the-minute status updates, and live broadcasts. Traditionally, live sports broadcasts have followed the Coldwater Cardinals. Other features include Detroit Lions football, and NASCAR Racing.

Morning show

The morning show is titled "Delaney in the Morning", with Ken Delaney. Previous show co-hosts have included Heather Daniels, Kevin Ireland, Jim Measel and Gary Hart. The morning show features local news and agriculture reports, horoscopes, a "birthday club", Mike Huckabee's morning edition of "The Huckabee Report", and a Wall Street stock report from various local financial institutions. WTVB is a community-oriented station, and the show also includes various live interviews from community figures.

Midday Journal

The AM 1590 Midday Journal is an hour-long local production, starting at 12:00 noon each weekday. The program partly consists of local news and sports, stock reports, "The Huckabee Report", and a look in the world of agri-business news, among others.

Evening Journal

The AM 1590 Evening Journal is designed to be programming to "send you home" after a long workday. The programming includes NASCAR Updates, a look at stocks, a "Coaches Corner" high school sports segment (except in summer), and the afternoon "Huckabee Report".

Music

AM 1590 also features the "Greatest Hits of the 60s, 70s, and 80s". This music is considered an oldies format.

Prior to adopting the current oldies format early in 2008, WTVB was an affiliate of ABC's Classic Hits (formerly Oldies Radio) format. Earlier in the decade, WTVB was an adult contemporary station with programming fed from ABC's Hits and Favorites (formerly "StarStation") network.

Sports

NASCAR

AM 1590 carries the NASCAR Race broadcasts offered by MRN Radio and PRN Radio.

High school sports

High School sports usually dominate the school year at WTVB. The station broadcasts all Coldwater Cardinal football and boys' basketball contests, home and away. They also air many girls' basketball and softball games, as well as baseball in the spring. AM 1590 is considered the definitive source for Branch County high school sports.

References

Michiguide.com - WTVB History

External links

Query the FCC's AM station database for WTVB

Radio-Locator Information on WTVB

Radio stations in South Central Michigan including Adrian, Coldwater, Hillsdale, and Jackson

By FM frequency	970 1340 1450 1490 1510 1540 1590

By fM frequency	89.3 89.5 90.1 91.1 91.3 92.1 94.1 94.7 95.3 96.1 96.7 97.7 98.5 100.3 101.5 101.9 102.5 103.7 103.9 105.3 106.9 107.9

By callsign	KTGG W268CA W270CJ W279BP WABJ WBCY WBZV WCKZ WCSR WCSR-FM WCVM WIBM WJKN WJKN-FM WKHM WKHM-FM WLEN WLKI WMTR-FM WNWN-FM WPCJ WQTE WSAE WTVB WVAC-FM WWDK WYBA

Nearby radio markets Ann Arbor Battle Creek Detroit Fort Wayne Grand Rapids Kalamazoo Lansing South Bend Southwestern Ontario Toledo See also List of radio stations in Michigan Ohio Indiana

Oldies radio stations in the state of Michigan

By frequency	850 910 1160 1360 1400 1450 1460 (silent) 1480 1590 93.9 97.3 99.3 99.5 99.9 100.9 103.7 103.7 105.5

By callsign	WBET-FM WCSY-FM WCXI WDEE-FM WGKL WGTO WGVS WGVU WHAK-FM WHTO WHYB WKLA WKYO WNBY-FM WNGE WPON WQXC-FM WQXO WTVB

By city	Allegan Caro Cassopolis Coldwater Fenton Gladstone Kentwood/Grand Rapids Ludington Menominee Muskegon Munising Negaunee Newberry Reed City Rogers City South Haven Sturgis Walled Lake

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Michigan

Midwest Communications

Indiana	Evansville WABX WIKY-FM WLFW WSTO Terre Haute WBOW WDKE WDWQ WIBQ WMGI WPRS

Michigan	Battle Creek WNWN-FM WTOU Coldwater WTVB Holland WHTC WYVN Kalamazoo WKZO WNWN WQLR WVFM WZOX Lansing WJXQ WLMI WQTX WWDK

Minnesota	Duluth KDAL KDAL-FM KDWZ KTCO WDSM WDUL Hibbing KMFG WMFG WMFG-FM WNMT WTBX WUSZ

North Dakota	Fargo KFGO KMJO KOYY KRWK KVOX KVOX-FM

South Dakota	Sioux Falls KELO KELO-FM KELQ KQSF KRRO KTWB KWSN

Tennessee	Knoxville WDKW WIMZ-FM WJXB-FM Nashville WCJK WJXA

Wisconsin	Appleton WGEE WYDR Green Bay WDKF WIXX WNCY-FM WNFL WTAQ/WTAQ-FM Wausau WDEZ WIFC WOZZ WRIG WSAU WSAU-FM Sheboygan WBFM WHBL WHBZ WXER

Website mwcradio.com

Coordinates: 41°54′34″N 85°00′21″W / 41.90944°N 85.00583°W / 41.90944; -85.00583

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