WUBU

WUBU
City of license South Bend, Indiana
Branding Mix 106
Slogan "Today's R&B & Old School"
Frequency 106.3 MHz
First air date 1990
Format Urban Adult Contemporary
ERP 3,000 watts
HAAT 92 meters (302 ft)
Class A
Facility ID 21927
Transmitter coordinates 41°40′35″N 86°15′08″W / 41.67639°N 86.25222°W / 41.67639; -86.25222
Former callsigns WGRT (9/90-11/90)
WMXH (1990-1992)
Affiliations My Fav Station
Owner Partnership Radio, LLC
Website wubufm.com

WUBU (106.3 FM, "Mix 106") is a radio station licensed to South Bend, Indiana, USA, and serving the South Bend market. The station is owned by Partnership Radio, LLC. WUBU broadcasts an Urban Adult Contemporary format. WUBU FM 106 is affiliated with Citadel Media Networks airing The Touch via satellite.

The station's schedule is as follows: 6AM –10AM Tom Joyner Morning Show, 10AM-3PM Pam Gibson Show, 3PM – 7PM Doug Banks Show, 7PM – 12MID Ron Chavis, 12MID-6AM Hollywood Henderson.

WUBU caters to a true market niche – the African American market – in their 7 county coverage area of Northern Indiana and Lower Michigan. Counties include: Elkhart, LaPorte, Marshall, St. Joseph and Starke counties in Indiana, and Berrien and Cass counties in Lower Michigan.

History

WUBU originally signed on in the summer of 1991 in Kalamazoo, MI (city of license Portage), at 96.5 FM as an Adult R&B station. The station's original owner was Larry Langford, Jr., a former Chicago air personality who owned the similarly formatted WLLJ-AM 910 in Cassopolis, Michigan and continues to own that station today (now as classic hits-formatted WGTO). Langford sold the station to Tri-State Broadcasting, Inc., in 1992; Tri-State changed the call letters to WFAT in June of that year and installed an oldies format. The station has gone through several other call letters and formats since and is now WZOX.

106.3 FM in South Bend began operations sometime in the early 1990s; the exact date is unknown, however, the WUBU calls and Urban AC format had surfaced on 106.3 by 1995. The current WUBU at 106.3 programmed a satellite-fed smooth jazz format for a time in the early 2000s before reverting to its previous Urban AC format.

[1][2]

References

  1. "Station Information Profile". Arbitron. Retrieved June 21, 2009.
  2. "WUBU History". Michiguide.com. Retrieved June 21, 2009.

External links


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