WWHG (Hornell, New York)

WWHG (Hornell, New York), 1320 AM/105.3 FM, which began operations in 1946, was the leading radio station and media outlet in Hornell, New York in the 1950s; its only competition was WLEA, which was AM only and only had a 1,000 watt transmitter, whereas WWHG had a 5,000 watt AM transmitter. There was no other station receivable other than 50,000 watt WHAM from distant Rochester, New York, or WKBW, from Buffalo. The station broadcast the same programming, at the same time (simulcast), on its FM transmitter, and made little attempt to promote its FM frequency.

Manager was Wes Stidstone. In its studio were a piano and a Hammond organ, on loan from a local dealer.

As with many early radio stations, the station belonged to the publishers of the local newspaper (Hornell Evening Tribune), the W. H. Greenhow Company, whose initials gave rise to the call letters. Studios were located over the newspaper offices, near the New Sherwood Hotel and the police and train stations. WLEA aggressively competed for advertisers in a shrinking market caused by the population decline (see Hornell, New York), and listeners moved to the new medium, television, leading to WWHG's ending operations. The AM station continued as WHHO (defunct), the FM as WKPQ.


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