Warrens Bakery

Warrens Bakery is a company based in Cornwall in the United Kingdom, which claims to be Britain's oldest Cornish pasty maker, having been established in St Just in 1860.[1][2] Previously a family-owned business, in 2012 it became a limited company having attracted outside investors including current chairman Mark Sullivan, following a period in which "competition from rival companies had affected the business".[3][1] Between March and October 2012, the business closed five stores and a wholesale unit, and made 12 members of staff redundant. In January 2015, the bakery received £1.6 million in funding from Santander UK's Breakthrough Programme, in order to finance the refurbishment and rebranding of existing shops and the expansion of its retail activities.[1][4] As of January 2015, Warrens is the largest chain of bakeries in South West England, with 50 shops in Cornwall, Devon and Somerset, and employing 480 people.[4] It also sells products online and through other retailers via its wholesale brand, Simply Cornish.[1]

The chain describes itself as the "oldest Cornish pasty maker in the world", claiming that it has "served the public proudly since 1860". This claim was challenged as misleading in a case brought to the Advertising Standards Authority (ASA). In December 2014, the ASA ruled in favour of Warrens. While documents provided by the bakery "were not sufficient to confirm, with absolute certainty, that a bakery owned by William Harvey had been established at 8 Queen Street in 1860", according to the ASA they did prove "that the shop had been in existence since 1873".[2]

See also

References

  1. 1 2 3 4 Watkins, Simon (25 January 2015). "Britain's oldest Cornish Pasty maker aims to expand beyond West Country roots and raises £1.6m from Santander to fund growth". This is Money.co.uk (Associated Newspapers). Retrieved 20 April 2015.
  2. 1 2 Clarke, Josie (10 December 2014). "Warrens Bakery cleared to call itself 'oldest Cornish pasty maker in the world'". Western Morning News. Retrieved 27 November 2015.
  3. ↑ "Warrens Bakery in St Just asks staff to take pay cut". BBC News. 1 October 2012. Retrieved 20 April 2015.
  4. 1 2 "World's oldest pasty maker secures future with £1.6M funding". Western Morning News. 22 January 2015. Retrieved 27 November 2015.

External links

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