Wasserman Media Group

Wasserman Media Group logo

Wasserman (formerly Wasserman Media Group)[1] is a sports marketing and talent management company based in Los Angeles.

Casey Wasserman founded Wasserman in 1998, and remains its CEO.

In 2002, Wasserman acquired the sports marketing and naming-rights company Envision and the action sports marketing and representation firm The Familie, based in Carlsbad, CA.

In 2004, Wasserman purchased 411 Productions and a few months later relaunched it as Studio 411, a sports entertainment film studio. The business was designed to provide financing, obtain sponsorships and arrange distribution in support of original productions.[2] The company also made an unsuccessful bid to sign up enough athletes in BMX, skateboarding and freestyle motocross to form PGA-like sanctioning bodies in those sports.[3]

In January, 2006 Wasserman acquired the NBA and MLB sports agent business of Arn Tellem, a well-known sports agent who joined Wasserman as well. Several of Tellem's sports agent colleagues also joined the company as part of the deal.[4] Until he retired in June, 2015, Tellem was a principal at the company and ran one of its management groups.[5]

In November 2006, the company acquired soccer agency, SFX, in the UK.[6] Through that acquisition, Wasserman came to represent such players as Steven Gerrard, Robbie Keane, Jamie Carragher, Michael Owen, Tim Cahill, Jonathan Woodgate, Wes Brown, Scott Parker, Jack Wilshere, Park Ji-Sung, Shay Given, Tim Howard and Emile Heskey.

In June 2007, Wasserman expanded its consulting and media and property capabilities by purchasing Raleigh, NC-based OnSport.[7]

In early 2011, Wasserman bought London-based media rights manager and advisory firm Reel Enterprises.[5][8]

That year Wasserman expanded its golf talent roster by acquiring SFX Golf in April 2011.[9]

References

  1. ↑ http://sportsagentblog.com/2016/02/25/wasserman-media-group-rebrands-as-wasserman
  2. ↑ Wasserman Launches Studio411 2004 article
  3. ↑ Extreme Dream Casey Wasserman, grandson of a legendary movie mogul, has become a force in action sports Sports Illustrated April 5, 2004
  4. ↑ "Wasserman Acquires Tellem Business', Sports Business Daily, January 27, 2006
  5. ↑ Arn Tellem, "Why I'm Making The Jump From Sports Agent To Front Office" Sports Illustrated. June 5, 2015
  6. ↑ Wasserman Media Group Acquires SFX Sports Group
  7. ↑ http://www.sportsbusinessdaily.com/Daily/Issues/2007/06/Issue-188/Sports-Industrialists/Wasserman-Media-Group-Acquiring-Gary-Stevensons-Onsport.aspx
  8. ↑ http://www.investinuk.net/investmentuk/?p=586
  9. ↑ http://www.sportspromedia.com/news/wasserman_growth_continues_with_sfx_golf_purchase/
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