WeShow

WeShow
Inc.
Founded February 15, 2007
Headquarters New York, New York, U.S.
Number of employees
 80 (2007)
Slogan The Best Videos Everywhere

WeShow was an online video aggregator that delivers tailored video content to viewers around the world. Unlike video aggregators that rely purely on technology to identify and deliver content to viewers, WeShow employs a global team of editors to scour the Web for what it deems to be relevant, high-quality videos. The rationale behind the company's "human-powered" approach is that computers cannot subjectively determine whether video clips are funny, cool or entertaining. WeShow selects high-quality videos from repository sites such as YouTube, MySpace, Dailymotion, Metacafe (and many others) and organizes them into a 200-channel system. With a collection of video widgets – onSite, onDesktop and social networking applications – WeShow is a distributor of online videos.

Worldwide Market

The three original portals were dedicated to the United States, UK and Brazil. In September 2007 WeShow has launched websites in France, Germany and Spain. In December WeShow debuted in Japan and in January 2008, a portal specially dedicated to China was created. For each portal, WeShow teams locate relevant content from around the world's video sites that meet local interests. Each video is given a new description, title and tags in a variety of languages to offer diversified video content on a local level.

Online Video Scenery

A recent survey from Kelton Research showed that 60 percent of Americans feel overwhelmed by the number of online videos and 46 percent of these people do not watch more online videos because they dread the task of weeding through too many search results.

Due to the number of online videos available, the average internet user may experience difficulties in finding entertaining content on the Web, possibly never finding videos they deem worth watching. The creators of WeShow seem to have detected the need for an alternative service related to online video watching – the need for a distributor of tailored video selections.

Delivering tailored video content

WeShow Awards

Every month the site holds an awards contest aimed at recognizing the best online videos on the Web from around the world. The WeShow Awards enable users to vote for their favorite videos in the WeShow collection.

The Company

Marcos Wettreich and Bruno Parodi founded WeShow in February 2007 and in July launched the first three portals - United States, United Kingdom and Brazil. The company received funding from The Pilot Group and other investors in June 2007.

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See also

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