WiO

WiOffer
Website www.wioffer.com

WiO is the only mobile app that lets you Search, Discover or Tag TV, Radio, Internet, Magazine, Movie Theater and even In-Store ads to receive the latest deals and savings from national and local brands and retailers.[1][1][2][3]

Technology

The apps patent pending technology uses digital audio identification technology, voice recognition technology and text technology.[1][4] With WiO running on a user's smartphone or tablet, users can speak into the app, text into the app or the app "hears" audio content and identifies it. WiO then relays information, deals, and discounts relevant to the brands featured in the commercials or programs being viewed or from magazines, out-of-home, movie theaters, in-store ads where you see the WiO logo to the app. Audio Content must first be WiO-enabled and provided a digital ID in order for ACR to occur. Voice and Text search works with keywords purchased through WiO.[1][2] The WiO app also allows users to discover offers through its National, Local, Game/App and Web Search offer channels.

Company

WiO is the first app released by WiOffer, a digital technology company.The WiO app is available in the iTunes and Google Play stores.[1][2] WiOffer was founded by Andrew Pakula and Matt Greene in 2010.[1][2]

Television Commercial Campaign

WiOffer launched a consumer-facing TV ad campaign for its WiO 2nd Screen app on Monday, October 1, 2012. WiO TV commercials launched in 2.1 million homes through WiOffer's relationship with RevShare. The spots run across 50 markets including Los Angeles, Dallas, Austin and Raleigh. The WiO-branded TV ad campaign coincides with the launch of the WiO App now available in the iTunes App Store which features audio content recognition, speech recognition and geo-targeting technologies to interact with TV [5]

The WiO TV commercial campaign includes :60 and :30 second spots and are designed to educate consumers on the simplicity of using the WiO app and the many related benefits including; receiving offers and information from national brands, regional and local businesses as well as direct response marketers who advertise on TV.

It includes national brands and advertising agencies including Procter & Gamble’s Pantene, Relativity Media, Discount Tire Company, Nuance Dragon Naturally Speaking, Lisa Hoffman Beauty, and Grey New York. In addition, Cesari Direct, who created WiO’s TV spots have added some of their clients to the launch including Rug Doctor and The Juiceman.

References

  1. 1 2 3 4 5 6 Perez, Sarah (July 5, 2011). "WiO Connects TV to Mobile, Makes TV Ads Interactive". New York Times. Retrieved August 12, 2011.
  2. 1 2 3 4 Edelsburg, Natan (June 22, 2011). "Will WiO finally make TV commercials interactive?". Lost Remote. Retrieved August 12, 2011.
  3. ↑ Bergman, Cory (June 27, 2011). "Why social TV will be a multi-billion dollar business". Lost Remote. Retrieved August 12, 2011.
  4. ↑ Patel, Kunur (July 18, 2011). "Your Smartphone Is Listening in While You Watch TV". Advertising Age. Retrieved August 12, 2011.
  5. ↑ advertising.

External links

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