Wildcraft

For the practice of harvesting wild foods, see Wildcrafting.
Wildcraft
Private Ltd
Industry Retail
Founded 1998
Headquarters Bangalore
Key people
 Vinay Bansal (CFO)
Products Outdoor clothing and equipment
Slogan Come alive
Website www.wildcraft.in

Wildcraft is an Indian outdoor product company based in Bengaluru. The company's products are sold in over 130 exclusive stores and 2,500 multi-branded stores in India.[1] The cofounders of the company are Dinesh Kaigonahalli, Siddharth Sood & Gaurav Dublish.

Products

Wildcraft's first product in the early 1990s was a dome tent not for sale. The company shifted into manufacturing backpacks and expanded into sleeping bags and outdoors clothing.[2] In 2014 it announced it would expand its range of clothing and footwear,[1] hiring an additional 1,000 employees in one of its three factories.[3]

Retail

The company's products are sold in 130+ exclusive stores and 2,500 multi-branded stores in India,[1] with plans to open an additional 40-50 stores each year.[4] In December 2014 the company announced they would explore the middle and south east Asian markets.[3]

Finances

Early on, Wildcraft suffered a lack of planning, and in 2003 the company made losses.[2] Under new management it began a strategy of expansion and achieved revenues of Rs 1 crore in 2007.[3] According to director Gaurav Dublish, the company grew at a compound annual growth rate of 85% from 2007 to 2010.[2] In September 2013, Sequoia Capital, a California-based private equity firm, invested[5] Rs 70 crore in the company, giving it an enterprise valuation of about US$50 million.[4] Revenues reached Rs 100 crore in fiscal year 2013-2014[4] and Rs 250 crore one year later. Wildcraft plans to achieve revenues of Rs 2,000 crore by 2020.[3]

References

  1. 1 2 3 Babu, Venkatesha (December 18, 2014). "Sequoia-backed Wildcraft plans to expand further". Business Today.
  2. 1 2 3 Menon, Shyam G. (June 29, 2011). "Hiking in uncharted territory". Business Line.
  3. 1 2 3 4 "Wildcraft to expand into Middle East, South East Asia markets". The Economic Times. December 17, 2014.
  4. 1 2 3 Dhamija, Anshul (December 17, 2013). "Sequoia Capital invests Rs 70cr in Wildcraft". The Times of India.
  5. ↑ "Sequoia: India". Sequoia Capital. Retrieved 26 January 2015.
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