William C. Fyffe
William C. Fyffe (Bill Fyffe) was an American broadcast news reporter and news director who made significant contributions to the development of the modern new format including the Eyewitness News format and use of live remotes in newscasts. He was station manager and general manager at several major market news departments. He was news director for KABC-TV in Los Angeles. He is recipient of the Peabody Award for Journalism] the National Headliners Club Award for reporting, and multiple Emmy Awards. The Fyffe Award is a prize given to the outstanding broadcast journalism student at Northwestern University.[1] Fyffe developed his happy-talk format in the Midwest, particularly as news director at WLS-TV in Chicago. After he switched to ABC-affiliated stations, the formula became the network's "Eyewitness News.".[2]