Willis & Geiger Outfitters

Willis & Geiger Outfitters was an expeditionary outfitting company in the United States. In 1902 Ben Willis developed clothing for his Arctic explorations and founded Willis & Geiger Outfitters.[1] Roald Amundsen, Charles Lindbergh, Amelia Earhart, Jacqueline Cochran, Sir Edmund Hillary, the Flying Tigers and other legends of the 20th century. Abercrombie & Fitch outfitted Teddy Roosevelt with clothing designed by founder Benjamin Willis. In 1936 Ernest Hemingway designed his own bush jacket made by Willis & Geiger Outfitters.[2] A version of the Navy G-1 was made under contract during World War II,[1][3] designed by Eddie Bauer. The company was sold in 1980 to Lands' End, and was liquidated in 1999.[4]

Lands' End occasionally still releases a shirt or pants for men under the W&G name, sold on the Land's End web site. However, since 1999, no new Bush Poplin clothing has appeared.

References and footnotes

  1. 1 2 "H. W. Geiger, 84, Dies; Made Expedition Gear". NY Times. January 1, 1991. Retrieved 2008-03-03. During World War II, the company designed and produced Naval flight jackets and one of the first electrically heated flying suits.
  2. ↑ http://timelines.ws/20thcent/1936.HTML
  3. ↑ Nelson, Derek (2002). A-2 and G-1 Flight Jackets: Hell-Bent for Leather. Zenith Imprint. ISBN 0-7603-1222-2.
  4. ↑ Martin, John (March 4, 2013). "The Great Lost Expedition Brand, A Conversation with Willis & Geiger's Burt Avedon". Vice.com. Retrieved 2014-01-21. Here’s the history, financially. We had no customers—zero—when we started with Lands’ End. By the second year, we were doing $22 million in sales, and we were profitable. We were forecasting $33 million, and we had a plan to do it when they shut us down.
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