Wills Navy Cut

Wills Navy Cut

Wills Navy Cut (pack of 10).
Type Cigarette
Launch year 1910 (1910)
Company W.D. & H.O. Wills (former)
ITC Limited (current)[1]
Availability Available
Current supplier ITC Limited

Wills Navy Cut (aka simply Wills) is a popular and one of the largest selling cigarette brands in India. It is manufactured, distributed and market by the ITC Limited.[2][3]

History

Wills Navy Cut was originally manufactured by W.D. & H.O. Wills in the United Kingdom. Named after the Wills surname (of Wills family) of W.D. & H.O. Wills, the cigarette was one of the most notable products of the company in the UK. In 1910, ITC Limited (then called "Imperial Tobacco Company of India Limited") commenced its operations in Kolkata. ITC started manufacturing cigarette brands including Wills Navy Cut.[4]

In 1988, W.D. & H.O. Wills went defunct and as a result production of Wills Navy Cut stopped in the UK. Being an independent company, ITC continued to manufacture and market the cigarette in India. Despite "W.D. & H.O. Wills" going defunct, ITC till date has "From the House of W.D. & H.O. Wills" printed on the cigarettes and it's packaging.[4]

Made for each other

In 1965, ITC launched the campaign "Made for each other" for the brand. This advertisement featured a young couple with different backgrounds (living room, beach, park etc) with a tagline "Made for each other". The advertisement was in response to the medical studies about the risks from smoking and emphasized how cigarette filter was safer and perfect match for good smoke. The advertisement claimed that cigarettes with filter enhanced taste and were safer.[2]

Product specifications

Wills Navy Cut is filter tipped (comes with filter). Overall length of the cigarette (including filter) is 84 mm. Cigarettes come in pack of 10s and 20s.[5]

See also

References

  1. ↑ "Cigarette frameset". ITC Ltd. website. Retrieved Nov 2015.
  2. 1 2 "40 years ago". Business Standard. Retrieved Nov 2015.
  3. ↑ "Wills Navy cut". Moneycontrol.com. Retrieved Nov 2015.
  4. 1 2 "History and Evolution". ITC Limited website. Archived from the original on June 17, 2007. Retrieved Nov 2015.
  5. ↑ "Cigarettes in India". Brand alyzer. Retrieved Nov 2015.
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