Woobi
 | |
Formerly called | TokenAds |
|---|---|
| Industry | Advertising |
| Founded | 2009 |
| Founders |
Chaya Soggot Or Ben Naftali |
| Headquarters | Tel Aviv, Israel |
| Website |
woobi |
Woobi is an in-game advertising and monetization company headquartered in Israel with offices in London, UK. It was founded in 2009 by Chaya Soggot and Or Ben Naftali, entrepreneurs in the field of Digital Marketing and Advertising. The company focuses on the development of native advertising solutions for desktop, social and mobile games, based on advanced algorithms integrated into free-to-play based games, enabling to monetize non-paying users through value-exchange advertising, integrated into gameplay.
History
Woobi was founded in 2009 under the name "TokenAds". Its first product was a monetization solution for Facebook Apps, through an “offer-wall”. The company HQ is located in Tel Aviv. Early in 2014 Woobi opened its UK office based in London.[1]
Since its incorporation, the company had focused on IGA (In Game Advertising), rather than a wider social/entertainment application, and has released several technological advancements developed in-house over the years, aimed at monetizing non-paying players without compromising their gaming experience through targeted value-exchange in-game ads:
In 2009 TokenAds launched both the "Glocalization" concept, enabling local brands to advertise to local audiences, on a global basis, as well as real-time Optimization technologies based on Game Traits.
In 2011 TokenAds introduced in-play ad formats, integrated into gameplay (rather than into the game's payment section as was commonly used by game developers and publishers at the time).
In 2012 the company launched its cross-game tracking technology, aimed at improving user targeting capabilities, leading to its investment in developing wider user profiling technologies, and the release of its cross-data user profiling based platform in 2013.
In 2014 the company submitted a patent for its Dynamic Mindset Advertising technology,[2] which is based on an algorithm integrated into free-to-play game loops[1] and the user’s gameplay,[3] and which, unlike standard digital media monetization, which is statically displayed in pre-determined media slots, the DMA based monetization aims to identify the exact moment a user is in a receptive mindset to engaging with a brand before displaying the ad.[4]
On September 2014, TokenAds rebranded as "Woobi" [5]
References
- 1 2 "TokenAds Opening New Offices in the UK". Digitalmedia.strategyeye.com. Retrieved 2015-03-13.
- ↑ "Woobi Game Ads: Would You Like a Pizza With Your Bazooka? - Bloomberg Business". Bloomberg.com. 2014-10-28. Retrieved 2015-03-13.
- ↑ "TokenAds Gets Player-Friendly with New Game Monetisation Software". Performancein.com. Retrieved 2015-03-13.
- ↑ Shamah, David (2014-12-18). "Game ad tech turns brands into players' 'pals'". Timesofisrael.com. Retrieved 2015-03-13.
- ↑ "TokenAds Announces Rebranding and Reports New DMA™ Technology : London: The News". Wwvw.londonthenews.com. 2014-09-29. Retrieved 2015-03-13.