YETI (company)
| Private | |
| Founded | 2006 |
| Founder | Roy and Ryan Seiders |
| Headquarters | Austin, Texas, USA |
| Products | Coolers, drinkware, gear |
| Slogan | Built for the wild. |
| Website |
www |
YETI Coolers is an Austin, Texas-based manufacturer of outdoor lifestyle products such as ice chests, vacuum-insulated stainless-steel drinkware, soft coolers, and related accessories.[1] The company also uses the name "YETI ."
History
Brothers Roy and Ryan Seiders founded the company in 2006, pioneering the luxury cooler market, and convincing customers to purchase a cooler costing several hundred dollars vs. the typical $40.[2][3]
Seiders, an angler and hunter, began his career making custom boats for fishing the Texas Gulf Coast after graduating from Texas Tech University.[4] In 2006, Roy’s brother Ryan sold Waterloo Rods, the company he had owned and operated for nine years, and the pair founded YETI Coolers.[5]
YETI gets its name from Yeti, the abominable snowman.[6] The Seiders’ goal in establishing the company was to build a “grizzly-proof” [7] cooler “for the serious outdoor enthusiast rather than for the mass discount retailers”.[8]
Market
The company targets niche markets of high-end hunting and fishing enthusiasts. In 2013, sales reached $100 million, up 50 percent from 2012.[7]
References
- ↑ "Speaking of YETI". Angling Trade. Retrieved July 30, 2015.
- ↑ "Abominable pitchmen yeti coolers created high end market". CampaignLive. Retrieved November 14, 2011.
- ↑ "These Guys Turned Coolers Into a Luxury Item". Inc. Retrieved April 30, 2013.
- ↑ "Playing it Cool: The Founders of YETI Coolers". ATXMan. Retrieved October 1, 2013.
- ↑ "The Most Expensive, Bear-Proof, Thief-Baiting Way to Keep Your Beer Cold". Bloomberg. Retrieved October 17, 2013.
- ↑ "How YETI Made a Cooler an Aspirational Brand". AdAge. Retrieved Oct 6, 2014.
- 1 2 "How YETI Made a Cooler an Aspirational Brand". AdAge. Retrieved Oct 6, 2014.
- ↑ "YETI". Southwest Boating Magazine. Retrieved September 1, 2014.