Yale Project on Climate Change Communication
| Abbreviation | YPCCC |
|---|---|
| Formation | 2005 |
| Type | NGO |
| Location | |
Director | Anthony Leiserowitz, PhD |
Assistant Director | Lisa Fernandez |
The Yale Project on Climate Change Communication (YPCCC) is a research center at Yale University. The center is based at the Yale School of Forestry and Environmental Studies and grew out of a conference held in Aspen, Colorado in 2005. YPCCC's mission is to bridge the gap between society and climate.[1] The organization does the following:
- Conducts research on public climate knowledge, risk perceptions, decision-making and behavior;
- Designs and tests new strategies to engage the public in climate science and solutions;
- Empowers educators and communicators with the knowledge and tools to more effectively engage their audiences.[2] Its affiliates include the Yale Center for Environmental Law & Policy and the Earth Day Network.[3]
The research conducted by the YPCCC and its staff is often covered in the news and popular media, including NBC,[4] Real Time with Bill Maher,[5] Huffington Post,[6] Discovery Channel,[7] The Guardian,[8] Bill Moyers,[9] Time,[10] Science,[11] the New York Times [12] and the U.S. News & World Report.[13]
One of the YPCCC's projects is the Yale Forum on Climate Change and the Media, which hosts a number of YouTube videos on its official channel. Peter Sinclair is responsible for some of these videos. The Forum also hosts a blog focused on global warming and other environmental issues.
Surveys
In 2010, the Project conducted a survey of 517 American teenagers and 1,513 American adults with regard to their understanding of climate change. The survey concluded that "relatively few teens have an in-depth understanding of climate change. Fifty-four percent of teens received a failing grade (F), compared to 46 percent of adults."[14]
In April 2014, the Project released results from another survey showing that two-thirds of Americans support increased regulation on power plants, two months before the Obama administration unveiled a proposal for such regulation.[15] The following month, the Project produced another survey reporting that people were more concerned about the danger of global warming when it was called "global warming" than when it was referred to as "climate change". They also argued that this was because the former suggests an increase in extreme weather, while the latter makes many people think of natural weather fluctuations.[16]
References
- ↑ "Grantees". Schmidt Family Foundation. Retrieved 14 December 2013.
- ↑ "About". Yale School of Forestry & Environmental Studies. Retrieved 23 August 2013.
- ↑ "Partners". Retrieved 23 August 2013.
- ↑ "Over Half Americans Link Extreme Weather To Climate Change". NBC. Retrieved 4 December 2013.
- ↑ "Real Time with Maher". Highlighthollywood.com. Retrieved 4 December 2013.
- ↑ Rasmussen, Erik (7 October 2013). "We Are the 95%". Huffington Post. Retrieved 4 December 2013.
- ↑ "Are Americans Ready To Rebel Over Climate Change". Discovery Channel. Retrieved 4 December 2013.
- ↑ "What You Need To Know About Fighting Climate Change". The Guardian. Retrieved 4 December 2013.
- ↑ "The Lies That Will Kill America". Bill Moyers. Retrieved 4 December 2013.
- ↑ "Why Seeing is Believing". Time. 3 December 2012.
- ↑ "In The Hot Seat" (PDF). Science. Retrieved 4 December 2013.
- ↑ Hurdle, Jon (20 December 2012). "Fewer Americans Say Their Actions Can Slow Climate Change". New York Times. Retrieved 4 December 2013.
- ↑ "After Cold Winter, American Attitudes Chill on Global Warming". U.S. News & World Report. Retrieved 4 December 2013.
- ↑ Leiserowitz, A. (2010). "American teens' knowledge of climate change" (PDF). YPCCC. Retrieved 26 August 2013.
- ↑ Hennessey, Kathleen (31 May 2014). "EPA to make President Obama's big move on climate change". Los Angeles Times. Retrieved 2 June 2014.
- ↑ Kopicki, Allison (29 May 2014). "Americans More Worried About ‘Warming’ Than ‘Climate Change’". New York Times. Retrieved 15 June 2014.