Yop

Yop

Two bottles of Yop
Type	Yogurt drink
Manufacturer	Yoplait
Country of origin	France
Flavor	banana, blueberry, chocolate, coconut, energy (peach/pineapple/cereal), lemon, mango, peach, raspberry, red fruits, strawberry, strawberry-banana, tropical and vanilla

Yop created and marketed by Yoplait, is a yogurt drink sold in supermarkets and convenience stores in Belgium,^[1] Canada,^[2] France,^[3] Ireland,^[4] Switzerland,^[5] the United Kingdom,^[6] and occasionally in the Netherlands, Portugal, Spain and the United States. The Yoplait's yogurt drink in Sweden and Norway is called Safari.^[7] Yop is available in a variety of flavours including: banana, blueberry, chocolate, coconut, energy (peach/pineapple/cereal), lemon, mango, peach, raspberry, red fruits, strawberry, strawberry-banana, tropical and vanilla.^{[6][8][9][10]} Different flavours are available in different markets.

History

Yop is a product originally from France, and is produced by the yogurt manufacturer Yoplait. Later Yop was marketed to different countries worldwide. Yoplait claims that Yop is the first drinkable yogurt in Canada.^[11]

Advertising

UK relaunching in 2004

Yoplait made a well remembered advert when they re-launched Yop as the "smoother way to start the day" with a campaign through McCann-Erickson in April 2004. The campaign targeted teenagers and the spot featured teenagers with strong Jamaican accents singing a version of the Eddy Grant song, Gimme Hope Jo'anna, in their sleep. The song has been reworked into "Give me Yop" (Gimme Yop me mamma, Yop me mamma, Yop for when de mornin' come) and the teenagers, who are seen asleep against a toilet-roll holder or propped up in the bathroom, are demanding that their mothers give them the drink.^[12][13]

Featuring in Dofus

The yogurt Yop was used as an inspiration for Ankama programmers to create a race in the game Dofus, named Iop. Yop was one of the most commonly consumed drinks of the developers.

Availability

Yop comes within and between countries in different bottle sizes. In some countries the bottle size is indicated in litres in others in grams. Smaller bottles are in some countries called: Yop baby (100 g France), Yop mini (180 g Belgium and France) and YOP & GO (300 g Belgium, 330 g France, 30 cl Switzerland)

	Yop					Safari
	Belgium[1]	Canada[14]	France[3]	Switzerland[5]	United Kingdom[6]	Sweden[7]
Banana		200 ml
Blueberry		200 ml
Chocolate	180 g^2 800 g		180 g^2		500 g
Coconut	800 g		850 g		500 g[15]
Energy (peach/pineapple/cereal)	800 g		850 g
Lemon	800 g		850 g
Mango	800 g		850 g
Peach		200 ml
Raspberry	180 g^2 300 g^3	200 ml	180 g^2 330 g^3 750 g		100 g[16] 330 g 500 g 750 g	180 g
Red fruits/ Forest fruits	800 g		850 g		100 g[17] 180 g[18] 207 g[19] 330 g[20] 400 g[21]
Strawberry	180 g^2 300 g^3 800 g	200 ml	100 g^1 180 g^2 330 g^3 850 g	30 cl^2	100 g^3[22] 180 g[23] 207 g[24] 330 g 500 g 750 g	180 g 300 g
Strawberry-banana	800 g	200 ml	180 g^2 850 g
Strawberry-vanilla					180 g[25] 207 g[26] 400 g[27]
Tropical	180 g^2				500 g
Vanilla	180 g^2 300 g^3 800 g	200 ml	180 g^2 330 g^3 850 g		500 g	300 g

˄1: Mini Yop
˄2: P'tit Yop
˄3: YOP & GO

Product information

Storage

Keep refrigerated between 2^oC and 5^oC. It is best to consume shortly after opening. Mini Yop, P'tit Yop and YOP & GO keeps for up to 8 hours outside the fridge.^[28][29][30]

Ingredients:^[31]

Skim milk, water, sugar, cream, fruit puree¹, active bacterial cultures, natural and artificial flavours, modified milk ingredients, concentrated lemon juice, modified corn starch, pectin, locust bean gum, colour, vitamin D3, potassium sorbate, sodium and calcium citrate.
˄1: Only in Yop with fruit flavours

Average nutritional values:^[10]

	per 100 g
Energy	333kJ / 79kcal
Protein	2.8 g
Fat, total	1.3 g
- saturated	0.9 g
Carbohydrates	12.3 g
- sugars	12.0 g
Fibre	<0.1 g
Sodium	0.04 g
Calcium	120 mg
Magnesium
Phosphorus
Iron
Vitamins (A, B2, B5, B12, C, D)

References

1. "Yop (Belgium)". Yoplait. Retrieved 12 October 2012.
2. "Yop (Canada)". Yoplait. Retrieved 12 October 2012.
3. "Yop (France)". Yoplait. Retrieved 12 October 2012.
4. "Yop (Ireland)". Yoplait. Retrieved 17 October 2012.
5. "Yop (Switzerland)". Yoplait. Retrieved 17 October 2012.
6. "Yop (United Kingdom)". Yoplait. Retrieved 11 October 2012.
7. "Safari Drinckyoghurt". Yoplait. Retrieved 12 October 2012.
8. "Yop products in Canada". Yoplait. Retrieved 12 October 2012.
9. "Yop products in Belgium". Yoplait. Retrieved 12 October 2012.
10. "Yop products in France". Yoplait. Retrieved 12 October 2012.
11. "Products". Yoplait. Retrieved 12 October 2012.
12. [McCann relaunches Yoplait Yop drink http://www.campaignlive.co.uk/news/207362/]
13. [The clip: Yop - Me Mama http://www.youtube.com/watch?v=sCpeIKVIHbY]
14. Canada products
15. Yop Coconut Flavour Yogurt Drink (500g)
16. Yoplait Yop 6 Pack Drinkable Yogurt Smooth Raspberry Yogurt
17. Yoplait Yop 6 Pack Drinkable Yogurt Smooth Forest Fruits Yogurt
18. Yoplait Yop Forest Fruits Yogurt Drink 180g
19. Yoplait Yop Forest Fruits Drinkable Yogurt 207g
20. Yoplait Yop Forest Fruits Yogurt Drink 330g
21. Yoplait Yop Forest Fruits Drinkable Yogurt 400g
22. Yoplait Yop 'n' Go Strawberry Flavour Yogurt Drink 4 x 100g
23. Yoplait Yop Strawberry Yogurt Drink 180g
24. Yop Strawberry Drinkable Yogurt 207g
25. Yoplait Yop Strawberry & Vanilla Flavour Yogurt Drink 180g
26. Yop Strawberry & Vanilla Drinkable Yogurt 207g
27. Yop Strawberry & Vanilla Drinkable Yogurt 400g
28. P'tit Yop
29. Mini Yop
30. Yop & GO
31. Ingredients

External links

• Yop on Belgian Yoplait Website
• Yop on Canadian Yoplait Website
• Yop on French Yoplait Website
• Yop on Swiss Yoplait Website
• Yop on UK Yoplait website