YuMe
 YuMe, Inc. | |
| Type | Public |
|---|---|
| Traded as | NYSE: YUME |
| No. of locations | Redwood City, New York City, Chicago, Los Angeles, Atlanta, Boston, Detroit, London, Paris, Madrid, Chennai-India,Pune-India |
| Industry | Video advertising |
| Employees | 300+ |
| Website |
www |
| Launched | 2004 |
YuMe is a provider of digital video brand advertising. The company’s solutions for video advertising campaigns are targeted at both supply-side (websites, apps) and the demand-side customers (brands, agencies). YuMe is headquartered in Redwood City, California, with European headquarters in London and nine additional offices worldwide.[1]
History
Jayant Kadambi and Ayyappan Sankaran founded YuMe in 2004.[2][3][4] In 2011, YuMe acquired Appealing Media, a mobile video advertising company.[5][6] In early 2013, YuMe acquired Crowd Science, an audience targeting technology company,[7] and on August 7, 2013, the company held its initial public offering.[8]
Products
YuMe has products for both the supply side and the demand side of the digital video ecosystem. For the demand side, the Connected Audience Network offers brands a way to reach receptive audiences across video inventory running on any of the four connected screens (personal computers, smartphones, tablets, and connected TVs).[9][10][11][12] On the supply side, the YuMe for Publishers suite of products offers digital media owners (publishers, app developers, and CE OEMs) an ad management platform that allows them to maximize their inventory monetization efforts across direct-sold, mediated, and YuMe-fulfilled ads.[13][14]
References
- ↑ http://www.nyse.com/press/1375440051206.html
- ↑ http://www.forbes.com/sites/petercohan/2012/08/29/jayant-kadambi-from-tennis-star-to-silicon-valley/
- ↑ http://www.sfexaminer.com/news/business/jayant-kadambi-making-money-online-video
- ↑ http://mobilemarketingmagazine.com/content/tv-dead-long-live-tv
- ↑ http://techcrunch.com/2011/06/15/yume-acquires-uk-mobile-video-ad-company-appealing-media/
- ↑ http://on.aol.com/video/yume-taps-booming-growth-in-mobile-video-advertising-in-europe-517481551?icid=bottom_related_thumb_9
- ↑ http://thenextweb.com/insider/2013/01/15/yume-acquires-ventre-backed-audience-targeting-technology-firm-crowd-science/
- ↑ http://www.yume.com/news/press-releases/yume-celebrates-initial-public-offering-and-first-day-trading-new-york-stock-exc
- ↑ http://www.adweek.com/news/advertising-branding/yume-brands-missing-boat-web-video-users-125618
- ↑ http://adage.com/article/media/media-agency-tv-ad-buying-metric-web-video/135812/
- ↑ http://www.mediapost.com/publications/article/169099/yume-to-debut-algorithm-to-aid-video-ad-placement.html#axzz2J2BsUzg2
- ↑ http://www.bizreport.com/2013/01/new-ad-unit-to-create-more-immersive-tv-experience.html
- ↑ http://www.rapidtvnews.com/index.php/24671/youme-ads-in-stream-advertising-for-kaltura-online-video-platform.html
- ↑ http://www.beet.tv/2013/01/christie-hartbarger-pricing.html