Zemanta

Zemanta
Developer(s) Zemanta, Inc.
Initial release March 26, 2008 (2008-03-26)
Development status Active
Operating system Cross-platform
Website www.zemanta.com

Zemanta is a private company who's main product is an enterprise platform for content marketing. It's Zemanta One platform utilizes real-time bidding (RTB) to help brands, trade desks and digital agencies promote marketing content to global audiences. Zemanta has headquarters in New York and Ljubljana, Slovenia.[1][2]

Financing

Venture funded by Eden Ventures, Union Square Ventures and T.A.G. The Accelerator Group.

History

The company first launched in 2007 after being chosen as a winner of Seedcamp 2007. Zemanta's original technology focused on the semantic web, developing a content and links suggestion plugin for publishers, bloggers and other content creators.[1] It suggested links to context-relevant articles. It also suggested images found on the internet that are context relevant, as well as keywords, and tags. The suggestions are delivered to the users through a point and click interface. Zemanta launched its Content DSP, Zemanta One, in spring 2014.

See also

References

  1. ↑ Zemanta, a Slovenian Start-Up's Tale, Businessweek, 2009
  2. ↑ Zemanta, for Snazzier Blogs
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