Zerodha

Zerodha Securities
Type Private
Founded 2010
Headquarters Bangalore, Karnataka, India
Key people Nithin Kamath CEO
Industry Stock Broker
Products Kite, Quant, TradingQ&A
Services Equity Trading,
Derivatives Trading,
Currency Trading,
Commodity Trading
Employees 160+[1]
Subsidiaries Zerodha Commodities Pvt. Ltd.
Website www.zerodha.com
Users 100,000[2]

Zerodha is an Indian financial services company (member of NSE, BSE, MCX, MCX-SX) that offers brokerage-free equity investments,[3] retail and institutional broking, and currencies and commodities trading. Founded in 2010, the company is headquartered in Bangalore and has presence in nine Indian cities.[4] It is also an official member of NSE's consultative committee for growing business.

"Discount broking" model

The company claims to be "India's first discount brokerage"[5] having debuted the "discount broking" model in India that is popular in developed markets.[6] The model exempts customers from any broking charges on trades and transactions, and favours traders who take large futures and options provisions. Instead, a flat fee of a maximum of Rs: 20[7][8] is applied to a trade, irrespective of its size. In December 2015, Zerodha became the first Indian brokerage to go completely brokerage-free for equity investments.[3]

Corporate affairs

Zerodha has a client base of 100,000[2] customers, and handles average daily turnovers of Rs: 5000 – 7500 crores in equities and Rs: 600 crores in commodities.[9] [10] The company offers commodities trading via its wholly owned subsidiary, Zerodha Commodities Pvt. Ltd.[11]

Nithin Kamath, the founder and CEO, won the 2013 Confederation of Indian Industry (CII) Emerging Entrepreneur Award for pioneering the discount broking model in India.[12] The company won the BSE-D&B "Emerging Equity Broking House Award" in 2014 and 2015 respectively.

Products

Kite

Kite is a web based HTML5 trading platform developed by Zerodha, launched in September 2015.[13] It claims to be a minimalistic cross-platform application,[14] in addition to being India's first multilingual trading platform available in regional languages including Kannada, Hindi, Gujarati, Bengali, Malayalam, and Tamil. [15] [16]

Quant

Quant is a "financial behavioral analytics" platform developed by Zerodha that offers various kinds of visualizations of past trading behavior of traders. It claims to help traders and investors understand the subtleties of their own behavior to make better informed trading decisions.[17]

TradingQ&A

TradingQ&A (Trading Questions and Answers) is an open, community driven question and answer portal by Zerodha. It features questions and answers generated from active user participation on a wide variety of topics in trading and markets. The portal works in a fashion similar to Stackoverflow, where questions and answers are voted up or down by users based on merit, and users earn points and "badges" for active participation.

See also

References

  1. ↑ "Zerodha - Bengaluru - Financial & Legal Services service provider". Business Standard. Retrieved 2013-07-29.
  2. 1 2 "Zerodha aims at one mn trading clientele in 2 years". Business Standard. 2016-01-12. Retrieved 2016-01-19.
  3. 1 2 "Bengaluru broking firm Zerodha scraps fee for cash trades; rivals miffed by move". The Economic Times. 2015-12-02. Retrieved 2015-12-02.
  4. ↑ "Zerodha opens its Ahmedabad support center". The Economic Times. Retrieved 2013-08-01.
  5. ↑ "MCX-SX says Zerodha offering Rs0 per trade on its own". Money Life. 2013-02-14. Retrieved 2013-08-09.
  6. ↑ "Zerodha makes stock broking pay at Rs 20". Business Line. 2013-03-23. Retrieved 2013-07-21.
  7. ↑ "Volume traders like Zerodha take fancy to online discount broking". The Economic Times. 2011-09-05. Retrieved 2013-08-01.
  8. ↑ "Zerodha Pricing". Zerodha.
  9. ↑ "Average daily turnover surges in both F&O and cash segments; HNIs also get into the mix". Economic Times. 2015-03-12. Retrieved 2015-04-09.
  10. ↑ "Broking startup Zerodha to enter non-banking finance space and expand overseas". The Economic Times. 2015-09-03. Retrieved 2015-09-28.
  11. ↑ "Zerodha commodities".
  12. ↑ "Use technology to create affordable products, CII chief tells entrepreneurs". BusinessLine. 2014-03-12. Retrieved 2014-03-13.
  13. ↑ "Zerodha Kite". Zerodha.
  14. ↑ "Now, dabble in the stock market in the comfort of your local language". The Times of India. 2015-12-04.
  15. ↑ "Now, online trading in Kannada, Malayalam". The Hindu. 2015-11-26. Retrieved 2015-11-30.
  16. ↑ "Click Away Thru Brokering". Indian Express. 2015-11-30. Retrieved 2015-11-30.
  17. ↑ "Broking startup Zerodha to launch trading platform Kite in 10 languages". The Economic Times. 2015-09-17. Retrieved 2015-09-28.
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